Marketing Salaries
Marketing Salaries in the US (May 2025 BLS Data)
These pages use the US Bureau of Labor Statistics' May 2025 wage survey to show what marketing jobs pay, from coordinators to marketing managers, with a lookup by state. Every figure comes straight from BLS, with the occupation it belongs to.
- Marketing manager salaryMarketing manager salary in the US from the latest BLS survey: the median, the full pay range, pay by state and how to use it in a negotiation.
- Marketing director salaryMarketing director salary from BLS data: the range for the marketing managers group directors fall in, pay by state, and where directors usually sit in it.
- VP of marketing salaryVP of marketing salary: what BLS data shows for the marketing managers group VPs are counted in, by state, and why VP pay sits at the top of that range.
- CMO salaryCMO salary: BLS has no chief marketing officer figure, so here's the marketing managers data CMOs are closest to, by state, and what it leaves out.
- Brand manager salaryBrand manager salary from BLS data for the marketing managers group, with pay by state, how the brand ladder affects pay, and how to use it to negotiate.
- Digital marketing salaryDigital marketing salary from BLS data: what specialists and coordinators earn, pay by state, and where digital marketing managers are counted instead.
- Marketing specialist salaryMarketing specialist salary from the latest BLS survey: the median, the full range, pay by state, and what moves a specialist from the bottom to the top.
- Marketing coordinator salaryMarketing coordinator salary from BLS data for marketing specialists, with pay by state, where coordinators usually sit in the range, and how to negotiate.
- Marketing analyst salaryMarketing analyst salary from BLS data: the median and range for market research analysts and marketing specialists, pay by state, and what pushes pay up.
- SEO specialist salarySEO specialist salary from BLS data for marketing specialists, with pay by state, why the group is a rough guide for SEO, and what moves SEO pay.
- Social media manager salarySocial media manager salary: BLS has no social media occupation, so here's the marketing specialists data most social roles fall in, by state.
- Content strategist salaryContent strategist salary from BLS data: the marketing specialists range most content roles fall in, pay by state, and when writer figures fit better.
- Copywriter salaryCopywriter salary from BLS data for writers and authors: the median, the full range, pay by state, and why the group is a rough guide for ad copywriters.
- PR specialist salaryPR specialist salary from the latest BLS survey of public relations specialists: the median, the full range, pay by state, and what moves PR pay.
- PR manager salaryPR manager salary from the BLS survey of public relations managers: the median, the full range, pay by state, and where heads of comms sit in it.
- Advertising manager salaryAdvertising manager salary from the BLS survey of advertising and promotions managers: the median, the full range, pay by state, and who's counted.
- Creative director salaryCreative director salary from the BLS survey of art directors, the occupation creative directors are counted in: the median, the full range and pay by state.
- Graphic designer salaryGraphic designer salary from the latest BLS survey: the national median and the full pay range for graphic designers, and what moves designers up it.
- Event planner salaryEvent planner salary from BLS data on meeting, convention and event planners: the median, the full range, pay by state, and how event marketing roles compare.
- Art director salaryArt director salary from the BLS May 2025 survey: the median, the full range, pay by state, and how art director pay compares with creative directors.
- Market research analyst salaryMarket research analyst salary from BLS data: the median, range and pay by state, and why BLS counts research analysts with marketing specialists.
- Product marketing manager salaryProduct marketing manager salary: BLS counts PMMs with marketing managers, so here's that group's pay range, pay by state, and what moves PMM pay.
What are the highest paying marketing jobs?
Management roles pay the most. Marketing managers have the highest median of the marketing occupations BLS tracks, followed by public relations managers and advertising and promotions managers. Art directors, the group that includes creative directors, come next. The specialist groups, which cover most coordinator, specialist and analyst jobs, pay less in the middle but overlap with managers at the top.
| Occupation | Median | Top 10% earn more than |
|---|---|---|
| Marketing managers | $166,790 | $293,610 |
| Public relations managers | $146,910 | $284,990 |
| Advertising and promotions managers | $133,660 | $286,240 |
| Art directors | $114,850 | $213,050 |
| Market research analysts and marketing specialists | $78,760 | $155,480 |
| Writers and authors | $76,910 | $139,870 |
| Public relations specialists | $74,750 | $135,150 |
| Graphic designers | $62,960 | $104,910 |
| Meeting, convention, and event planners | $61,160 | $101,700 |
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025.
Click an occupation for its full range, the median in each state and what moves pay within it.
Look up a marketing salary by state
Pick an occupation and a state to see the median. Leave the state on “United States” for the national figures.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025.
How to read BLS salary figures
BLS figures are reliable and public, but they answer a slightly different question from “what will this job pay me”. Four things to keep in mind:
- Occupations, not job titles. BLS groups jobs by the work. A brand manager, a marketing director and a VP of marketing are all counted as marketing managers. Each title page explains which group it falls in and where that title usually sits in the range.
- The median is the middle. Half earn more, half less. The 25th and 75th percentiles show where the middle half sits, which is usually a better guide than any single number.
- Base pay, not total pay. The figures include wages and some incentive pay, but not year-end bonuses, equity or benefits. For senior roles, total pay can be a lot higher.
- Employees only. The survey covers people on a payroll. Freelancers and the self-employed aren’t in it.
The survey is from May 2025 and BLS publishes a new one each spring. We update these pages when it does.
Marketing salary pages
Each page has the full range for its occupation, the median by state where BLS publishes one, and notes on what moves pay for that title.
- Management: marketing manager, marketing director, VP of marketing, CMO, brand manager, advertising manager, PR manager
- Specialist and coordinator: marketing specialist, marketing coordinator, marketing analyst, digital marketing, SEO specialist, social media manager, content strategist, PR specialist
- Creative: copywriter, creative director, graphic designer
When you have an offer, our salary negotiation guide covers how to use these numbers. Asking about pay can feel uncomfortable; a public, sourced range is what makes it an ordinary part of the conversation.
FAQ
Where does this salary data come from?
From the US Bureau of Labor Statistics’ Occupational Employment and Wage Statistics survey, which asks employers what they pay. We pull it from the public BLS data API and don’t adjust it.
Why doesn’t my job title have its own figure?
BLS publishes occupations, not titles. Most marketing titles fall into a few groups, mainly marketing managers and marketing specialists. Each salary page says which group a title is counted in.
Are these salaries up to date?
They’re from the May 2025 survey, the latest BLS has published. Pay moves slowly enough that the ranges stay useful for a year, but check any range in the job posting too: that’s the budget for the actual role.
Do these figures include bonuses and equity?
No. They include wages and some incentive pay, but not year-end bonuses, equity or benefits.