Company Marketing Teardowns
Company Marketing Teardowns
Each teardown is a real Recon brief on a well-known brand, cut down for the public. It shows where the brand stands against its rivals on search demand, sentiment, social, creators and paid ads, how it positions itself, and where its marketing has room to improve. Every number links to its source.
- DuolingoHow Duolingo markets itself in 2026, in numbers: share of search against Babbel and Rosetta Stone, TikTok and creators, paid ads, positioning and weak spots.
- NikeHow Nike markets itself in 2026, in numbers: share of search against Adidas, New Balance and Puma, social and creators, Meta ads, positioning and weak spots.
- StarbucksHow Starbucks markets itself in 2026, in numbers: share of search against Dunkin' and Dutch Bros, social and creators, paid ads, positioning and weak spots.
- Coca-ColaHow Coca-Cola markets itself in 2026, in numbers: share of search against Pepsi and Dr Pepper, social, creators, paid ads, positioning and weak spots.
- SpotifyHow Spotify markets itself in 2026, in numbers: share of search against Apple Music and YouTube Music, Instagram, creators, paid ads and weak spots.
- AirbnbHow Airbnb markets itself in 2026, in numbers: share of search against Booking.com and Vrbo, sentiment, creators, paid ads, positioning and weak spots.
- PelotonHow Peloton markets itself in 2026, in numbers: share of search against Tonal, Echelon and Hydrow, creators, ad spend, positioning and weak spots.
- Red BullHow Red Bull markets itself in 2026, in numbers: share of search against Monster and Celsius, owned events, gaming partnerships, positioning and weak spots.
- SephoraHow Sephora markets itself in 2026, in numbers: share of search against Ulta Beauty, positioning, campaigns, agencies and weak spots.
- AppleHow Apple markets itself in 2026, in numbers: share of search against Samsung and Google Pixel, ad spend, campaigns, positioning and weak spots.
What’s in a teardown?
Each page starts with a 60-second read of the brand, then the evidence: a competitive table, a positioning map, how the marketing engine works across search, social, creators and paid, and three weaknesses with the numbers behind them. Sources are listed at the end of every page, with the date the data was pulled.
The briefs are run in Recon’s generic mode, the same way a new user’s would be, and lightly trimmed. We publish only briefs that pass Recon’s own quality check (80 out of 100 or better), and we don’t edit the findings.
How to use them
If you’re interviewing at one of these companies, a teardown gives you a running start: the rivals that matter, what customers say, and the numbers to bring up. Pick one finding, form your own view on it, and you have something real to say in the room. If you’re not, they’re a quick way to see how different brands win attention, and how to measure it. The share of search guide and the marketing metrics glossary explain the measures used.
FAQ
Where does the data come from?
Public sources, named on each page: branded search volumes from Ahrefs, the brands’ own social posts and the public comments on them, Meta’s Ad Library and Google’s Ads Transparency Center, company filings with the SEC, the brands’ websites and trade-press coverage.
How current is it?
Each page shows the date its brief was run. Social and ad data is a snapshot from that day; search volumes cover the 24 months before it.
Can I get one for a company that isn’t here?
Yes. Recon builds the same brief, plus the parts for your own interview, for any company you’re applying to.