Salary data
Marketing Coordinator Salary (May 2025 BLS Data)
The median annual pay for market research analysts and marketing specialists in the US is $78,760, according to the Bureau of Labor Statistics (May 2025); the top 10% earn more than $155,480. BLS counts marketing coordinators with marketing specialists. This page shows that occupation's pay range and state medians, and why coordinators, as an entry-level role, usually sit in the lower part of it.
Key takeaways
- BLS counts marketing coordinators with market research analysts and marketing specialists, so there's no separate government figure for coordinators.
- Marketing coordinator is usually a first marketing job, so coordinators tend to sit in the lower part of that group's pay range.
- An entry-level coordinator role usually belongs near the 25th percentile of the range, and a senior lead running a team and budget near the 75th or above.
- State medians for marketing specialists vary a lot, mostly with the cost of living and where the employers are.
- You can negotiate an entry-level marketing salary, and the BLS range gives you a neutral place to start the conversation.
How much does a marketing coordinator make?
The median annual pay for market research analysts and marketing specialists in the US is $78,760. The middle half earn between $58,350 and $108,310, and the top 10% earn more than $155,480. About 899,580 people work in this occupation.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Occupation 13-1161.
The pay range for market research analysts and marketing specialists
Read the range, not only the median. Half of everyone in the group earns between the 25th and 75th percentile.
| Pay level | Annual pay |
|---|---|
| Bottom 10% earn less than | $43,390 |
| 25th percentile | $58,350 |
| Median | $78,760 |
| 75th percentile | $108,310 |
| Top 10% earn more than | $155,480 |
| Mean (average) | $89,490 |
US, all industries. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025.
Which BLS figure covers marketing coordinator roles?
BLS counts marketing coordinators in market research analysts and marketing specialists (13-1161). Coordinator is usually the first marketing job: scheduling, briefs, reporting, launches, keeping projects moving. So the lower part of the range, around the 25th percentile, is the most realistic reference for a first coordinator role. The median is a fair target after a couple of years or for a coordinator with a specialist skill.
What affects marketing coordinator pay?
Level and scope move pay more than anything else. After that:
- Experience: a coordinator with a year or two and a specialist skill can ask for more than a new graduate.
- Company type: larger companies and in-house teams tend to pay more than small agencies.
- Skills: reporting, design tools and marketing automation all help.
- City: pay is higher in large metros; check the state table and any range in the posting.
Marketing coordinator salary by state
The median for market research analysts and marketing specialists varies a lot by state, mostly with the cost of living and where the employers are. The table runs from highest to lowest.
| State | Median pay |
|---|---|
| Massachusetts | $101,810 |
| Delaware | $101,270 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
| Oregon | $79,150 |
| Illinois | $79,120 |
| North Carolina | $78,410 |
| Connecticut | $77,740 |
| Virginia | $76,980 |
| Maryland | $76,370 |
| Georgia | $75,850 |
| Florida | $75,450 |
| Vermont | $74,880 |
| Ohio | $72,790 |
| Texas | $72,520 |
| Maine | $71,980 |
| Arizona | $71,940 |
| Nevada | $71,840 |
| Kansas | $70,430 |
| Missouri | $70,140 |
| Tennessee | $69,790 |
| South Carolina | $69,440 |
| Pennsylvania | $68,760 |
| Montana | $68,080 |
| Michigan | $66,780 |
| Alaska | $66,710 |
| Iowa | $66,390 |
| Arkansas | $65,430 |
| Wisconsin | $64,800 |
| New Hampshire | $64,570 |
| Indiana | $63,700 |
| South Dakota | $63,490 |
| Utah | $62,630 |
| New Mexico | $61,950 |
| Oklahoma | $61,940 |
| North Dakota | $61,580 |
| Kentucky | $61,480 |
| Wyoming | $60,990 |
| Idaho | $60,970 |
| Nebraska | $60,000 |
| Louisiana | $59,690 |
| Alabama | $59,530 |
| Hawaii | $59,390 |
| Mississippi | $56,640 |
| West Virginia | $52,340 |
Highest first. States BLS doesn't publish a median for are left out. Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025.
How to use this in a salary negotiation
Use the range to anchor, not to argue. Find where the role sits: an entry-level coordinator belongs near the 25th percentile, a senior lead running a team and budget near the 75th or above. Then check the posting, since a growing number of states require employers to publish a pay range. If the posting’s range and the BLS range disagree, the posting wins: it’s the budget for this job. The BLS figure is still useful when there’s no range at all, or when you’re asked for your number first. Bringing up pay can feel awkward, but a number backed by public data is a normal, professional thing to discuss, and hiring managers expect the conversation. Put it in your own words and your own tone, say it once, then give them room to respond. Our salary negotiation guide covers what to say and when. Before your first call, write down your number and where it sits in the range above, so it’s ready when the question comes.
FAQ
Is marketing coordinator an entry-level job?
Usually, yes. It’s the most common first job in marketing, though some companies use it for people with a year or two of experience.
Can you negotiate an entry-level marketing salary?
Often a little. The budget for entry-level roles is usually tighter, but asking politely about the top of the posted range, a review at six months or a signing bonus is normal and rarely costs an offer.
What comes after marketing coordinator?
Usually marketing specialist or associate, then manager. Some coordinators move into a channel specialism like social, email or SEO.
How much does a digital or senior marketing coordinator make?
BLS doesn’t publish separate figures for digital, product, events or senior marketing coordinators; they’re all in the market research analysts and marketing specialists group above. A senior coordinator who runs projects on their own or owns a channel usually sits above the 25th percentile, and the next step up, marketing specialist, is in the same range.