Career guide
Marketing Assistant Jobs: Types, Where to Find Them and How to Get Hired
Marketing assistant jobs are entry-level roles that support a marketing team with day-to-day work like scheduling posts, updating the website, preparing reports, coordinating events and keeping projects moving. They're posted under several titles, including marketing assistant, marketing associate and marketing coordinator. You can get hired with little experience by showing organization, clear writing and one or two real projects you've run.
Key takeaways
- Marketing assistant jobs are entry-level support roles that help a marketing team with content, social, email, events, reporting and admin.
- Marketing assistant openings are also posted as marketing associate, marketing coordinator and business or sales and marketing assistant, so search all of those titles.
- Most marketing assistant jobs don't need years of experience; employers look for organization, writing, comfort with common tools and one or two projects you can explain.
- Remote and virtual marketing assistant jobs exist, but many are freelance or contract, so check who pays you and how before you accept.
- A marketing assistant job usually leads to a coordinator or specialist role within one to two years, then to a manager role.
What are marketing assistant jobs?
Marketing assistant jobs are entry-level roles where you support a marketing team with the work that keeps campaigns running. You might schedule social posts, update web pages, pull numbers for a weekly report, book event logistics, proofread emails and keep the team’s calendar and files in order.
It’s one of the most common first jobs in marketing, and a good one: you see every part of the work up close. The marketing assistant job description lists the duties in detail; this page is about finding the openings and getting hired.
What types of marketing assistant jobs are there?
Marketing assistant jobs vary most by where you work and which part of marketing you support.
| Type | What it’s like | Good for |
|---|---|---|
| In-house at a company | One brand, a small or mid-size team, a wide mix of tasks | Learning how marketing works across channels |
| Agency | Supporting account teams on several clients | Pace, variety and client experience |
| Sales and marketing assistant | Splitting time between marketing and supporting sales | People who like both sides of growth |
| Digital or social media marketing assistant | Mostly social, email and web work | Building a channel skill early |
| Events marketing assistant | Logistics, vendors and on-site support | Organized people who like being on their feet |
| Virtual or freelance marketing assistant | Remote support for small businesses or founders | Flexibility, if the terms are fair |
You’ll also see “business marketing assistant” in searches. It usually means a marketing assistant at a business-to-business company, or a role that mixes office administration with marketing.
Which job titles should you search for?
Search under several titles, because the same entry-level role is posted under different names: marketing assistant, marketing associate, marketing coordinator, marketing and communications assistant, sales and marketing assistant, social media assistant and digital marketing assistant.
Coordinator roles usually carry a little more ownership than assistant roles, but plenty of employers use the titles interchangeably. Read the duties, not just the title.
Where do you find marketing assistant jobs?
You find marketing assistant jobs on the big job sites, on company career pages, through your school, and through people you already know.
- Job sites: set alerts for each title above, filtered to entry level.
- Company career pages: list 20 companies or agencies you’d like to work for and check them weekly.
- Your school’s career center and alumni network, if you’re a student or recent graduate. Alumni at a company are often happy to pass on a resume.
- Local businesses and nonprofits, which often hire marketing help without posting widely.
- People in marketing: a short, specific message asking for advice often leads to hearing about an opening early. The informational interview questions guide has questions to ask.
Pick three titles and set up alerts today. It takes ten minutes and the openings come to you.
Are there remote marketing assistant jobs?
Yes, remote and virtual marketing assistant jobs exist, especially for social media, email and content support. Many of them are freelance or contract roles for small businesses and founders rather than full-time employment, so check the terms: who pays you, how often, and if you’d be an employee or a contractor.
Be careful with remote postings that seem too easy. The FTC warns that job scammers often reach out first, and that task scams pay a little at first, then ask you to deposit money. A real employer never asks you to pay for training, equipment or access to work. The remote marketing jobs guide covers how to find legitimate remote roles.
Can you get a marketing assistant job with no experience?
Yes. Marketing assistant jobs are built for people early in their careers, and many hiring managers expect to train you. What they want to see is that you’re organized, write clearly, learn tools quickly and have done something real.
“Something real” can be small. Running a club’s Instagram, writing a newsletter for a part-time job, or helping a family business with its website all count. A line like “Ran [organization]’s Instagram for [time], growing it from [X] to [Y] followers” is a strong start, because you can explain every part of it. If you feel you have nothing to show, pick one of those this month and do it; you’ll have a story by your first interview.
What do employers look for in a marketing assistant?
Employers look for reliability and a willingness to learn more than for deep expertise. Most postings ask for some mix of:
- Organization: keeping track of deadlines, files and details.
- Writing: clear emails, social captions and short copy.
- Tools: comfort with spreadsheets, slides, a design tool such as Canva, and social platforms.
- Communication: working with the team, vendors and sometimes customers.
- Curiosity: interest in how marketing works and in the company’s audience.
Show these in a short, clean resume. The marketing assistant resume page has examples with [placeholders] for your details.
How do you get hired for a marketing assistant job?
You get hired by showing you can take work off a busy team’s plate, then showing interest in their company specifically.
- Tailor your resume to the duties the posting lists first. The resume keyword scanner shows which of its terms you’re missing.
- Write a short cover letter that names something specific about the company. The marketing assistant cover letter page has examples to adapt.
- Look at their marketing before the interview. Follow their social accounts and sign up for their emails, and note one thing you liked.
- Prepare a few short stories: a time you organized something, a time you learned a tool quickly, and a time you handled several deadlines at once. The marketing assistant interview questions page has examples. Say them your own way; they’re hiring the person, not the script.
FAQ
How much do marketing assistant jobs pay?
Pay depends on the city, company and industry. BLS doesn’t publish a separate figure for marketing assistants, so the marketing coordinator salary page is the closest guide, and many postings now include a pay range, since a growing number of states require one.
Do marketing assistant jobs require a degree?
Many postings ask for a bachelor’s degree or one in progress, often in marketing, business or communications. Plenty of employers will consider equivalent experience, especially at small businesses and agencies.
What’s the difference between a marketing assistant and a marketing coordinator?
A marketing assistant usually supports the team with tasks set by others. A marketing coordinator usually owns small projects end to end, such as an email schedule or an event. In practice the titles overlap a lot; see marketing coordinator jobs.
What comes after a marketing assistant job?
The usual next step is marketing coordinator, specialist or associate, then marketing manager. The marketing career path guide maps it out.
Is a marketing internship the same as a marketing assistant job?
No. An internship is temporary and built around learning; a marketing assistant job is usually a permanent role. An internship is a common way into an assistant job, though.