Career guide
Content Strategist Resume: Examples, Summary and Skills
A content strategist resume should show the content programs you planned and what they changed, not only the pieces you wrote. Lead each role with the plan you set, the audience and goal it served, what shipped and the result, then link to two or three samples that show your thinking.
Key takeaways
- A content strategist resume should show programs you planned and measured, because hiring managers are looking for judgment about what to make, not only good writing.
- Strong content strategist bullets name the audience or goal, what you decided, what shipped and what changed.
- Audits, editorial calendars, style guides and content you retired are all evidence of strategy work and belong on the resume.
- Tailor the resume to the posting's goal: SEO, marketing and UX content strategist roles each look for different results.
- Link two or three samples that show the plan behind the work, such as a brief, an audit summary or a before-and-after page.
Download all 2 templates (Word) Opens in Google Docs too.
The hardest part of a content strategist resume is that a lot of the job is invisible. A good plan looks obvious once it’s done, and an article doesn’t show the three topics you decided not to cover. The resume is where you make that thinking visible.
What should a content strategist resume show?
A content strategist resume should show the content programs you planned, who they were for, what shipped and what changed. The reader is usually a head of content, a content marketing manager or a UX or product lead, and they scan for:
- Programs, not pieces. An editorial plan, a topic cluster, a site audit, a help-center rebuild, a lifecycle series.
- The goal. Search traffic, pipeline, retention, support contacts, task completion.
- Your decisions. What you prioritized, what you cut and why.
- How you worked with others. Writers you briefed, designers, SEO, product, sales.
- Results. Traffic, sign-ups, engagement, fewer support tickets, faster publishing.
Which sections should a content strategist resume have?
Use standard sections so both people and applicant tracking systems can read it.
| Section | What goes in it |
|---|---|
| Header | Name, city, email, phone, LinkedIn, a link to samples |
| Summary | Two lines: the kind of content strategy you do, where, one standout result |
| Experience | Newest first, three to five bullets per role |
| Skills | Strategy, channels and tools |
| Education | Degree or relevant courses |
| Selected work | Optional: two or three linked samples with a line on each |
One page fits most people; two pages can work for senior careers, with the strongest work on page one. Our resume length guide has more.
How do you write a content strategist resume summary?
Write two lines that name the kind of content strategy you do, where you’ve done it and one result worth reading on for.
Content strategist with [number] years planning [SEO / brand / lifecycle / product] content for [kind of company or audience]. Built the [program: e.g. topic plan, help center, editorial system] that [result: e.g. grew organic sign-ups by [X]% / cut support contacts on [topic]].
Writer turned content strategist who plans and briefs content for a team of [number] writers at [company type]. Ran the content audit that [what it led to: retired [number] pages, refocused the calendar on [topic], lifted [metric]].
These are starting points. Rewrite them until they sound like you explaining your work to someone you like; a line with your own turn of phrase sticks better than a polished one that could belong to anyone, and they’re hiring you, not the template.
What makes a strong content strategist resume bullet?
A strong bullet names the goal or audience, what you decided, what shipped and what changed. If a result came from a team effort, say what your part was.
| Instead of | Try |
|---|---|
| “Created content strategy for the blog” | “Set the blog plan around [number] priority topics from search and sales-call research; organic sign-ups from the blog grew [X]% in [timeframe]” |
| “Managed the editorial calendar” | “Ran the editorial calendar for [number] writers and [number] pieces a month, with briefs that cut editing rounds from [X] to [Y]” |
| “Conducted a content audit” | “Audited [number] pages; updated [number], merged [number] and retired [number], lifting traffic to the updated pages by [X]%” |
| “Wrote style guide” | “Wrote the voice, tone and style guide now used by [teams], plus templates for [content types]” |
| “Worked with product team on help content” | “Rebuilt the help center for [feature] with design and support; contacts on [topic] dropped [X]% in [timeframe]” |
If you don’t know the exact numbers, put [placeholders] in and look for them: your analytics, your manager or old reports often have them.
Bullets for SEO, marketing and UX content strategy
Lean your bullets toward the kind of role you want.
| Role type | What to show |
|---|---|
| SEO content strategist | Topic research, briefs, updates and consolidation, internal linking, organic traffic and conversions |
| Marketing content strategist | Campaign and lifecycle content, content for sales, pipeline or engagement results, work with product marketing |
| UX or product content strategist | Interface text, help content, content models and terminology, research, task success or fewer support contacts |
Moving from writing to strategy? Pull out the planning you already did: topics you pitched, briefs you wrote for others, updates you proposed from the data. Our content strategist job description shows how postings at each level read.
What skills should a content strategist list?
List the skills the posting asks for that you’d happily discuss in an interview, grouped so they’re easy to scan.
| Group | Examples |
|---|---|
| Strategy | Audience research, content audits, editorial planning, briefs, voice and tone, governance |
| Channels | Website, blog, email, social, help center, in-product, video |
| Search | Keyword and topic research, on-page SEO, content updates, internal linking |
| Measurement | Analytics, dashboards, testing, reporting |
| Tools | [CMS], [analytics platform], [SEO tool], [project tracker], [design or prototyping tool] |
The marketing resume keywords guide lists more terms by role, and the free resume keyword scanner shows which ones a posting asks for that your resume doesn’t mention yet.
How do you tailor a content strategist resume to a posting?
Find the posting’s main goal and channels, then make sure your summary and the top bullet under each recent role speak to them. An SEO-heavy posting wants topic research and traffic first; a UX one wants research, terminology and task results; a marketing one wants pipeline or engagement.
Recon can tailor your resume to a specific posting line by line, and it leaves a [placeholder] wherever a stronger line needs a fact only you know rather than inventing one.
FAQ
Should a content strategist resume include writing samples?
Link them rather than attaching them. Two or three samples that show the plan behind the work, such as a brief, an audit summary or a before-and-after page, say more about strategy than a stack of articles.
How do I write a content strategist resume with no strategy title?
Describe the strategy work you did under another title: topics you chose, briefs you wrote, audits or updates you led. Use your real title and let the bullets show the planning.
Should I include SEO on a content strategist resume?
Yes, if you’ve done it. Most content strategist postings ask for working SEO knowledge, and the SEO-focused ones expect it near the top.
What’s the difference between a content strategist and a content writer resume?
A content writer resume leads with range, volume and quality of writing. A content strategist resume leads with plans, decisions and what they changed.
How long should a content strategist resume be?
One page for most people. Senior strategists with long careers can use two, as long as the strongest programs are on page one.