Career guide
Content Marketing Jobs: Types, Titles and How to Get Hired
Content marketing jobs are roles that plan, create and distribute content such as articles, guides, newsletters, videos and case studies to attract and keep customers. They're posted as content marketing specialist, content marketing manager, content strategist, content writer, SEO content manager and editor, in-house at brands, at agencies and as freelance work. What gets you hired is a short set of published samples with what each one achieved.
Key takeaways
- Content marketing jobs are posted under many titles, including content marketing specialist, content marketing manager, content strategist, content writer, SEO content manager and managing editor.
- A content marketing portfolio of three to five published pieces, each with one line on its goal and result, matters more than a list of every article you've written.
- Many content marketing jobs are remote or freelance, because most of the work is writing, editing and planning in shared documents.
- Content marketing jobs at software and B2B companies usually measure pipeline and sign-ups, while brand and media roles measure audience and engagement.
- Entry-level content marketing jobs are usually writer, coordinator or specialist roles, and a few self-published pieces can stand in for professional samples.
What are content marketing jobs?
Content marketing jobs are roles that use useful content to bring in and keep customers, rather than ads alone. The content might be blog articles, guides, newsletters, videos, podcasts, case studies, reports or social posts, and the job covers deciding what to make, making it or commissioning it, getting it seen and measuring what it did.
The content marketing manager guide covers the role in depth. This page is about finding the jobs and getting hired.
What job titles should you search for?
Search for several titles, because content marketing jobs are named differently from one company to the next.
| Title | What it usually means | Typical level |
|---|---|---|
| Content writer or content marketing associate | Writes and edits to a plan someone else sets | Entry level |
| Content marketing specialist | Writes, publishes and promotes; owns some topics | Early career |
| SEO content specialist or manager | Plans and optimizes content to rank in search and AI answers | Early to mid |
| Content strategist | Decides what to create, for whom and why | Mid career |
| Content marketing manager | Owns the content program, calendar, writers and results | Mid career |
| Managing editor or head of content | Editorial standards, team and strategy | Senior |
If a role is mostly social video, it’s closer to content creator jobs. If it’s mostly short persuasive copy, it’s a copywriter role.
What types of content marketing jobs are there?
Content marketing jobs differ most by what the content is meant to do for the business.
| Where | What content does there | What you’d be measured on |
|---|---|---|
| B2B and software companies | Guides, reports, case studies and webinars that generate leads | Sign-ups, demos, pipeline |
| Consumer brands | Stories, guides and social content that build the brand | Audience, engagement, repeat visits |
| Media and publishers | Editorial content that is the product | Readers, subscribers, retention |
| Agencies | Content for several clients | Client results, on-time delivery |
| Healthcare, finance and other regulated fields | Accurate, reviewed content | Quality, compliance, search visibility |
Lead with the type you know. Moving between them works if you translate your results into the new employer’s terms.
Where do you find content marketing jobs?
You find content marketing jobs on general job sites with title alerts, on content-specific job boards and communities, and through editors and content leads you know.
- LinkedIn and Indeed alerts for three or four of the titles above.
- Content-specific communities. Superpath, a community for content marketers, runs a job board focused on content roles.
- Company blogs and resource centers you admire. If a company publishes great content, it employs content people; check its careers page.
- Editors and content leads on LinkedIn, who often post openings and freelance needs before they reach job boards.
Pick three companies whose content you’d be proud to have written and check their careers pages this week.
Are there remote content marketing jobs?
Yes. Content marketing is one of the most remote-friendly marketing jobs, since writing, editing and planning happen in shared documents and project tools. Remote content roles are especially common at software companies, agencies and digital publishers. Remote postings draw a large pool, so strong samples and a clear specialty, such as B2B software, healthcare or ecommerce, help you stand out. The remote marketing jobs guide has more.
How do you get an entry-level content marketing job?
You get an entry-level content marketing job by showing published writing that served a purpose, even if you published it yourself. Hiring managers for writer and specialist roles mostly want to see that you can write clearly for a reader, meet a brief and learn their subject.
- Publish three pieces. Write for a blog, a newsletter, a student publication or your own site, on topics close to the jobs you want.
- Give each a goal. Rank for a question, explain a product, or grow a newsletter. Note what happened, even if the numbers are small.
- Learn the basics of search. Content roles increasingly ask for SEO skills; the SEO specialist guide is a good start.
- Tailor your samples. Send the pieces closest to the company’s topic and format, not your favorites.
If you’re worried your samples are “only” self-published, that’s how many content marketers started. What matters is that the writing is good and you can explain your choices.
What should a content marketing portfolio include?
A content marketing portfolio should include three to five published pieces, each with one or two lines on the goal, your role and the result. More pieces don’t help if the reader can’t tell which ones matter.
| Include | Why |
|---|---|
| A piece closest to the job’s topic and format | Shows you can do their work |
| One piece with a measurable result | Shows you think about outcomes |
| One piece showing range (a guide, a case study, a newsletter) | Shows you can adapt |
| A note on your process (research, interviews, edits) | Shows how you work with others |
Write the notes in your own voice, the way you’d describe the piece to a colleague. The marketing portfolio guide covers layout and hosting.
What do content marketing job postings ask for?
Most content marketing job postings ask for writing samples plus a few recurring skills. Match the ones you have on your resume, using the posting’s words where they’re true.
- Writing and editing samples, usually linked in the application.
- SEO, including keyword research and on-page optimization.
- A content management system, often WordPress, Webflow or a headless CMS.
- Analytics, such as Google Analytics or a search tool, to report results.
- Project management, working with designers, subject experts and freelancers.
Paste a posting and your resume into the free resume keyword scanner to see what’s missing, then fix only what’s true. The content marketing resume guide has bullet examples.
How much do content marketing jobs pay?
Pay for content marketing jobs depends on level, industry and whether the role is strategy or production. Government wage data has no single content marketing category. Content strategists and managers usually sit within content strategist and marketing manager ranges, and writers within writers and authors. A posted pay range is the best guide for a specific job.
FAQ
What does a content marketing specialist do?
A content marketing specialist writes, edits, publishes and promotes content to a plan, often owning certain topics or formats, and reports on how each piece performs.
Is content marketing a good career?
It’s a good career for people who like writing, research and seeing what works. The skills carry into strategy, SEO, product marketing and communications roles, and many content jobs are remote.
Can you do content marketing jobs freelance?
Yes. Many companies use freelance writers and strategists alongside a small in-house team. The freelance marketing jobs guide covers how to find clients.
What’s the difference between SEO and content marketing jobs?
SEO jobs focus on how a site ranks in search, including technical work and links. Content marketing jobs focus on what gets created and why. Many roles blend both, especially “SEO content” titles.
How do I find content marketing jobs with no experience?
Publish three strong pieces on topics close to the jobs you want, apply for writer and coordinator roles, and ask content leads for an informational chat. Freelance pieces for small businesses also count as experience.