Career guide
Email Marketing Resume: Example, Template and Bullets for Email and Lifecycle Marketers
An email marketing resume should show the programs you built and what they did for revenue, retention or pipeline. Open with a two-line summary that names your platform, your audience (customers, prospects or app users) and one result, then give each job three to five bullets that pair a flow, campaign or fix with a number. Specialists lead with building, testing and accuracy; managers lead with strategy, revenue and list health; lifecycle roles lead with journeys across email, push and SMS.
Key takeaways
- An email marketing resume should show the flows and campaigns you built and what they changed, such as revenue per email, conversion rate, retention or pipeline.
- The summary on an email marketing resume should name your email platform, the audience you mail and one result, because platform experience often decides who gets an interview.
- Email specialist resumes lead with building, QA and testing, while email marketing manager resumes lead with strategy, revenue, list growth and deliverability.
- Deliverability work, such as setting up authentication or cutting spam complaints, is a strong resume bullet because many email marketers have never done it.
- A short portfolio of emails you built, with confidential details removed, helps an email marketing application more than a longer resume.
Download all 4 templates (Word) Opens in Google Docs too.
Email is one of the easiest marketing channels to prove results in, because nearly every send is measured. That makes the resume simpler too: show what you built and what it did. Below is a full example, versions by level and type of company, and rewrites for the bullets that usually undersell the work. For the role itself, see our email marketing manager guide.
What should an email marketing resume show?
An email marketing resume should show that you can plan, build and measure email that drives a business result. Hiring managers scan for:
- The platform. Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot, Iterable, Mailchimp, Marketo. Name the ones you’ve used for real sends.
- What you built. Welcome, abandoned cart, post-purchase, nurture, onboarding, win-back. Automated flows show more skill than one-off campaigns.
- Results. Revenue from email, conversion rate, revenue per recipient, retention, trial-to-paid conversion or pipeline, depending on the business.
- List health. Growth, deliverability, complaint and unsubscribe rates, and consent.
Email marketing resume example
Here’s a one-page structure with placeholders. Fill in your own facts, keep what applies and cut the rest.
[Your Name] [City, State] · [email] · [phone] · [LinkedIn URL] · [portfolio link, optional] SUMMARY Email marketer with [number] years building lifecycle programs in [Klaviyo / Braze / HubSpot] for [DTC brands / B2B software / subscription apps]. Built the flows that now drive [x]% of [email revenue / new trials / pipeline]. EXPERIENCE Email Marketing Manager, [Company], [City] ([Month Year] to Present) - Own email and SMS for a list of [number] subscribers, sending [number] campaigns a month and running [number] automated flows. - Rebuilt the welcome and abandoned cart flows, raising revenue per recipient from $[x] to $[y]. - Set up SPF, DKIM and DMARC with IT and cleaned [number] inactive contacts, cutting spam complaints from [x]% to [y]%. - Run a monthly testing plan (subject lines, send time, offers); [number] wins rolled into flows this year. - Report weekly on email revenue, list growth and unsubscribe rate to [leadership]. Email Marketing Specialist, [Company], [City] ([Month Year] to [Month Year]) - Built and QA'd [number] campaigns a month in [platform] with no send errors in [time]. - Coded responsive templates in HTML and CSS, cutting build time per email from [x] hours to [y]. SKILLS Platforms: [Klaviyo, Braze, HubSpot, Salesforce Marketing Cloud] Skills: [segmentation, automation, A/B testing, deliverability, HTML/CSS for email, copywriting] Data: [GA4, SQL basics, Excel or Google Sheets] EDUCATION [Degree], [School] ([Year]) [Certifications, optional: HubSpot email marketing, Salesforce Marketing Cloud]
When it’s filled in, read it the way a hiring manager would, then make sure it still sounds like the person who writes your subject lines. Email marketers are hired partly for their voice, so let a little of yours show in the summary.
How should the resume change by level?
| Level | What to lead with | Example bullet |
|---|---|---|
| Coordinator or specialist | Building, QA, accuracy, testing, tools | Built [number] campaigns a month in [platform], with QA checks that caught [number] errors before send |
| Manager | Strategy, revenue or pipeline, flows, list health, managing people or an agency | Grew email’s share of online revenue from [x]% to [y]% by building [number] new flows |
| Senior manager or head of CRM | Program ownership across channels, team, budget, forecasting | Lead a team of [number] running email, SMS and push for [number] customers; email and SMS drive [x]% of revenue |
Ecommerce or DTC bullets
- Built welcome, browse abandonment and post-purchase flows that now drive [x]% of email revenue. - Grew the list from [x] to [y] subscribers with [a sign-up offer / a quiz / pop-up tests], at [x]% sign-up rate. - Planned the [Black Friday] email and SMS calendar: [result] against a target of [target].
B2B or software bullets
- Built [number] nurture tracks in [HubSpot / Marketo] by persona, raising lead-to-opportunity conversion from [x]% to [y]%. - Launched a product onboarding series that lifted [activation / feature adoption] by [x]%. - Cleaned and re-permissioned a database of [number] contacts, raising open and click rates on every send.
Lifecycle or app bullets
- Mapped the first 30 days for new users and built journeys across email, push and in-app in [Braze], raising day-30 retention from [x]% to [y]%. - Ran holdout tests on [number] journeys to measure incremental impact, and cut [number] that weren't adding anything.
For lifecycle roles, also read our lifecycle marketing manager job description page; the vocabulary is different enough that it’s worth matching.
How do you rewrite weak email marketing resume bullets?
Most weak bullets say you “managed email”. Strong ones say what you built and what changed.
| Before | After |
|---|---|
| Managed email campaigns | Sent [number] campaigns a month to [number] subscribers, raising click rate from [x]% to [y]% with segmentation by [behavior] |
| Created automated emails | Built a [number]-email abandoned cart flow that recovers $[x] a month |
| Worked on deliverability | Set up DMARC and suppressed [number] unengaged contacts, cutting spam complaints from [x]% to [y]% |
| Ran A/B tests | Ran [number] subject line and offer tests; the [winner] raised revenue per send by [x]% |
Opens are a softer signal than clicks, conversions and revenue, and hiring managers know it, so lead with the harder numbers where you have them.
What skills belong on an email marketing resume?
- Platforms you’ve sent from, with the posting’s spelling.
- Automation and segmentation: triggers, dynamic content, personalization.
- Testing: A/B tests, holdout groups.
- Deliverability: authentication (SPF, DKIM, DMARC), list hygiene, and the sender rules big inbox providers now apply, such as Gmail’s sender guidelines, which require bulk senders to offer one-click unsubscribe and keep spam rates below 0.3%.
- Build: HTML and CSS for email, if you code; design tools if you build visually.
- Data: GA4, spreadsheets, SQL if you use it.
Check your resume against the posting with the free resume keyword scanner.
Should you include an email portfolio?
Yes, if you can. Three to five emails or flows you built, each with one line on the goal and the result, help more than an extra page of resume. Take screenshots, remove customer data and anything confidential, and show percentages instead of revenue totals if you need to. Our marketing portfolio guide covers how to put one together.
When you apply to a specific role, Recon tailors your resume to the posting line by line, and leaves a [placeholder] where a stronger bullet needs a number only you know.
FAQ
How long should an email marketing resume be?
One page for most email marketers. Two pages make sense for a head of CRM or lifecycle with a long record across several companies.
What metrics should an email marketer put on a resume?
Revenue from email or revenue per recipient for ecommerce, pipeline or lead-to-opportunity conversion for B2B, activation or retention for apps, plus list growth and spam complaint rate. Use clicks and conversions over opens where you can.
Should I list every email platform I’ve used?
List the ones you’ve used for real sends and could talk about in an interview, starting with any the posting names. Platforms are learnable, but hands-on experience with the employer’s own tool often tips the decision.
Do I need HTML on an email marketing resume?
Only if you have it. Many roles build in drag-and-drop editors, while specialist roles at bigger companies often ask for HTML and CSS. If the posting asks for it and you can code emails, put it in your skills and mention it in a bullet.
How do I move from email specialist to manager on my resume?
Show ownership: a flow you designed, a test plan you ran, a result you were responsible for, a person or agency you managed. Our email marketing interview questions page shows what manager interviews will ask you to prove.