Career guide
Email Marketing Jobs: Types, Where to Find Them and How to Get Hired
Email marketing jobs are roles that plan, build and measure a company's emails, from newsletters and promotions to automated flows like welcome series and abandoned-cart reminders. They're posted under several titles, including email marketing specialist, email marketing manager, lifecycle marketing manager and CRM manager, and many are remote. What gets you hired is proof that your emails moved a number, shown in a few examples and a resume that names the platforms the posting asks for.
Key takeaways
- Email marketing jobs are posted under many titles, including email marketing specialist, email marketing manager, lifecycle marketing manager, CRM manager and marketing automation specialist.
- Many email marketing jobs are remote, because the work happens in an email platform, a design tool and a reporting dashboard.
- Hiring managers for email marketing jobs look for results you can explain, such as a flow you built and what it did to revenue, retention or sign-ups.
- The email platform a posting names, such as Klaviyo, Braze, HubSpot, Marketo or Salesforce Marketing Cloud, is one of the strongest keywords to match on your resume if you've used it.
- Entry-level email marketing jobs are usually coordinator or specialist roles that build and QA campaigns before owning the strategy.
What are email marketing jobs?
Email marketing jobs are roles responsible for the emails a company sends to its customers and prospects: what goes out, to whom, when, and what it achieves. The work covers one-off campaigns like launches and sales, and automated flows like welcome series, abandoned-cart reminders, win-back emails and onboarding.
Day to day, that means planning a calendar, writing or briefing copy, building emails in a platform, segmenting the list, testing, and reporting on revenue, retention or pipeline. The email marketing manager guide covers the role itself in depth; this page is about finding and landing the jobs.
What job titles should you search for?
Search for at least four titles, because the same job is posted under different names depending on the company.
| Title | What it usually means | Typical level |
|---|---|---|
| Email marketing coordinator or associate | Builds, QAs and schedules emails; pulls reports | Entry level |
| Email marketing specialist | Owns campaigns and some flows end to end | Early to mid career |
| Email marketing manager | Owns the email program, calendar and results | Mid career |
| Lifecycle or retention marketing manager | Email plus SMS, push and in-app across the customer journey | Mid to senior |
| CRM manager | Customer data, segmentation and the messaging built on it | Mid to senior |
| Marketing automation specialist | The platform, integrations, lead scoring and workflows | Early to mid, often B2B |
If a posting mentions SMS, push or “the customer journey”, it’s a lifecycle marketing role in practice. If it mentions lead scoring and sales handoff, it’s closer to marketing automation.
What types of email marketing jobs are there?
Email marketing jobs split mainly by business model, and each one changes what the job measures.
| Where | What email does there | What you’d be measured on |
|---|---|---|
| Ecommerce and direct-to-consumer brands | Promotions, launches and automated flows that drive purchases | Revenue from email, repeat purchase rate |
| B2B and software companies | Nurture programs, product updates and event invitations | Pipeline, demos booked, product adoption |
| Media and publishers | Newsletters that build a habit | Subscribers, open and click rates, retention |
| Agencies | Several clients’ programs at once | Client results and turnaround |
| Nonprofits | Fundraising appeals and supporter updates | Donations and retention of donors |
Pick the one or two that match what you’ve done, and lead with that experience. An ecommerce email marketer moving to B2B can do it, but should translate results into pipeline terms first.
Where do you find email marketing jobs?
You find email marketing jobs on the big job sites with title alerts, on company career pages, and through the communities around the email platforms.
- LinkedIn and Indeed alerts for each title in the table above. Add the platform name ("Klaviyo”, “Braze") as a second alert: it surfaces roles where your tool experience is a direct match.
- Company career pages for brands whose emails you already read and admire. That’s also your interview example ready to go.
- Platform communities and partner directories. Email platforms run user communities, and agencies that partner with them hire often.
- Your network. A short note to an email or lifecycle lead at a company you like goes further than a cold application. The referral guide has the wording.
Set up your alerts today with three titles and one platform name.
Are there remote email marketing jobs?
Yes. Email marketing is one of the most remote-friendly marketing jobs, because the work happens in an email platform, a design tool and a reporting dashboard. Remote roles are most common at ecommerce brands, software companies and agencies.
Read the location line closely, since “remote” often means remote within certain states or time zones. Remote postings draw many more applicants, so a link to two or three emails you built, with what each achieved, matters more. The remote marketing jobs guide covers how to stand out in a bigger pool.
How do you get an entry-level email marketing job?
You get an entry-level email marketing job by showing you can build and test an email, not by having held the title. Hiring managers for coordinator and specialist roles mostly want to see that you’re careful, that you understand segments and testing, and that you can learn their platform.
- Build something real. Run a newsletter for a club, a small business or yourself, using a platform with a free plan.
- Learn one major platform. Many offer free training; Klaviyo Academy, for example, has a free product certification.
- Know the rules. Commercial email in the US falls under the CAN-SPAM Act, and Gmail sets sender requirements for anyone emailing its users. Knowing both is an easy way to stand out in an interview.
- Show it. Two or three screenshots with one line each on what you tested and what happened.
Small numbers count. “Grew a club newsletter from 40 to 160 subscribers and tested two subject line styles” is a real result you can talk about.
What do email marketing job postings ask for?
Most email marketing job postings ask for some version of the same five things, and your resume should show each one you have.
| Postings ask for | How to show it |
|---|---|
| A named platform (Klaviyo, Braze, HubSpot, Marketo, Salesforce Marketing Cloud, Iterable) | List it in your skills line and mention it in a bullet with a result |
| Segmentation and personalization | A bullet about who you targeted and why |
| A/B testing | What you tested and what you learned |
| Automated flows | The flow you built and what it did |
| Reporting | The metric you owned: revenue, conversion, retention or pipeline |
| HTML or design tools (sometimes) | Only if true; say what you edit or build yourself |
Paste a posting and your resume into the free resume keyword scanner to see which of these your resume doesn’t mention yet. Then add only the ones you’ve really done, in your own words. You want the hiring manager to recognize the match and still hear you in the bullets, not the posting read back to them.
How do you stand out for an email marketing job?
You stand out by walking in with a point of view on the company’s own emails. Sign up for their list a week before you apply or interview, and note what you get: the welcome email, how soon the first offer arrives, whether anything is personalized.
Bring one or two ideas that are specific and modest, such as a browse-abandonment flow they don’t seem to have, or a test on their welcome email. It shows you think like the person who’d own their program. The email marketing interview questions page has the questions to prepare for.
How much do email marketing jobs pay?
Pay for email marketing jobs depends mostly on level and on whether the role owns strategy or production. Government wage data doesn’t track email marketing as its own job. Email specialists usually sit within marketing specialists, and email or lifecycle managers within marketing managers, so those pages are the closest official ranges. If a posting lists a pay range, that’s the better guide for that job.
FAQ
What is an email marketing job?
An email marketing job is a role that plans, builds, sends and measures a company’s marketing emails, including campaigns and automated flows, to drive sales, sign-ups or retention.
Is email marketing a good career?
It’s a solid career for people who like a mix of writing, data and testing. Email results are easy to measure, which makes your impact easy to show, and the skills carry into broader lifecycle, CRM and retention roles.
Do you need a degree for an email marketing job?
Not always. Many postings ask for a degree “or equivalent experience”. A working example of emails you built, plus a platform certification, often matters more for entry-level roles.
Are there freelance email marketing jobs?
Yes. Small ecommerce brands often hire freelancers or small agencies to build flows and run campaigns, especially on Klaviyo. The freelance marketing jobs guide covers how to find that work.
What’s the difference between email marketing and lifecycle marketing jobs?
Email marketing jobs focus on one channel. Lifecycle marketing jobs cover the whole customer journey across email, SMS, push and in-app messages, so they usually involve more data and strategy work.
Can you work in email marketing from home?
Yes, many email marketing jobs are fully remote. Be wary of “work from home” posts that ask you to pay for training or to send emails to lists you’re given; real jobs don’t charge you to start.