Career guide
Marketing Analyst Jobs: Types, Where to Find Them and How to Get Hired
Marketing analyst jobs are roles that turn marketing data into decisions, measuring campaigns, channels and customers and recommending what to change. You'll find them at brands, agencies, software companies and retailers, under titles like marketing data analyst, digital marketing analyst, marketing analytics analyst and marketing technology analyst, and many are remote or hybrid. What gets you hired is proof you can find something in the data and explain it clearly enough that people act on it.
Key takeaways
- Marketing analyst jobs turn campaign, channel and customer data into recommendations, and the best ones sit close to the people spending the budget.
- Marketing analyst jobs are posted under many titles, including marketing data analyst, digital marketing analyst, marketing analytics analyst and marketing technology analyst.
- Many marketing analyst jobs are remote or hybrid, because the work runs on data tools and dashboards.
- Entry-level marketing analyst candidates stand out with a small project that answers a real marketing question, written up in plain language.
- Interviews for marketing analyst jobs usually include a data exercise, often in SQL or a spreadsheet, plus a question about explaining results to non-analysts.
What are marketing analyst jobs?
Marketing analyst jobs are roles where you measure how marketing is performing and recommend what to do next. You pull data from ad platforms, web analytics, CRM and sales systems, build reports and dashboards, run analyses on campaigns and customers, and explain what you found to the people who own the budget.
The marketing analyst job description lists the duties in detail, and how to become a marketing analyst covers skills and training. This page is about finding the openings and landing one.
What types of marketing analyst jobs are there?
Marketing analyst jobs share a core, data in and decisions out, but the titles point to different specialties.
| Title you’ll see | What the job focuses on |
|---|---|
| Marketing analyst | Campaign and channel reporting, budget and performance analysis |
| Marketing data analyst | SQL, data models and deeper analysis on customers and spend |
| Digital marketing analyst | Web analytics, paid media, SEO and conversion data |
| Search engine marketing analyst | Paid search performance, bids and keyword data |
| Marketing analytics analyst or manager | Measurement strategy, attribution, testing and forecasting |
| Marketing technology analyst | The marketing tools themselves: CRM, automation, tagging and data flows |
| Market research analyst | Surveys, consumer research and market sizing |
Marketing technology analyst roles are closer to operations than to reporting. If you like how the systems fit together, the marketing technologist and marketing operations manager guides show where that path leads.
By level, the ladder usually runs from analyst to senior analyst, then to analytics manager or a lead role in marketing operations, growth or strategy.
Where do you find marketing analyst jobs?
You find marketing analyst jobs on the main job sites with alerts for each title, on company career pages, and through analytics communities.
- Alerts for several titles: marketing analyst, marketing data analyst, digital marketing analyst, marketing analytics. The same job is posted under different names.
- Company career pages, especially software companies, retailers, consumer brands and agencies with performance media teams.
- Analytics and data communities, where hiring managers share roles and take-home ideas.
- People in the role. A short, specific question to an analyst at a company you like is a good start; the informational interview questions guide has ideas.
Set up three alerts with different titles this week, and save the postings that excite you. Their repeated tools and skills tell you what to learn next.
Are there remote marketing analyst jobs?
Yes. Marketing analysis is one of the more remote-friendly marketing jobs, because the work runs in data warehouses, spreadsheets and dashboard tools. Remote roles are most common at software companies, ecommerce brands and agencies. Read the location line closely, since “remote” often means within certain states or time zones. The remote marketing jobs guide covers how to stand out.
Can you get an entry-level marketing analyst job?
Yes. Many companies hire junior or associate marketing analysts, and people come in from degrees in marketing, business, economics, statistics or data, and from reporting-heavy roles like marketing coordinator or sales operations. The Bureau of Labor Statistics notes that market research analysts typically need a bachelor’s degree, and that some employers prefer a master’s.
The fastest way to stand out is one small, real project. Take a public dataset or your own small site’s analytics, answer one marketing question, and write it up in a page: what you asked, what you found and what you’d do. “Found that [channel] drove [X]% of sign-ups at [Y]% of the cost and recommended shifting budget” is a strong line, even from a side project.
What do employers look for in a marketing analyst?
Employers look for solid data skills and, just as much, the ability to explain results so people act on them. Most postings ask for some mix of:
- SQL and spreadsheets: pulling and shaping data yourself.
- Analytics tools: web analytics, ad platforms, and a dashboard tool such as Tableau, Looker or Power BI.
- Measurement: attribution, A/B testing, incrementality and funnel analysis.
- Marketing sense: knowing what a good campaign, channel or customer looks like.
- Communication: short, clear write-ups and presentations for non-analysts.
- Python or R: asked for in some roles, especially marketing data analyst and analytics jobs.
Free certifications from tool makers, like those on Google Skillshop, can help you learn a platform’s vocabulary. The marketing analyst resume page has bullet examples with [placeholders] for your numbers.
How do you get hired for a marketing analyst job?
You get hired by showing you can answer a marketing question with data and make the answer easy to use.
- Tailor your resume to the tools and analyses the posting repeats.
- Bring one project you can walk through in five minutes: the question, the data, the finding and the decision it led to.
- Practice a data exercise. Many interviews include SQL or a spreadsheet task. The marketing analyst interview questions page has examples.
- Prepare to explain a result to a non-analyst. Say it the way you’d tell a smart friend, in your own words; they’re hiring someone people will want to listen to.
- Know your number. The marketing analyst salary page shows BLS pay data to anchor the conversation.
FAQ
How much do marketing analyst jobs pay?
Pay depends on level, company, city and how technical the role is. The marketing analyst salary page shows the closest BLS data, and the market research analyst salary page covers research roles.
What jobs can a marketing analyst get later?
Common next steps are senior analyst, analytics manager, marketing operations, growth marketing and marketing strategy roles. Some analysts move into data science or product analytics. The marketing career path guide shows how these connect.
What’s the difference between a marketing analyst and a market research analyst?
A marketing analyst mostly measures the company’s own marketing: campaigns, channels and customers. A market research analyst mostly studies the market: consumers, competitors and demand, often through surveys and research studies. Many jobs mix the two.
Do marketing analyst jobs require coding?
Most ask for SQL, and many ask for Excel or Google Sheets skills at a high level. Python or R is common in marketing data analyst and analytics roles, but not required for every marketing analyst job.
What is a marketing technology analyst?
A marketing technology analyst looks after the tools marketing runs on, such as the CRM, marketing automation, tag management and data connections, and makes sure the data in them is reliable. It’s closer to marketing operations than to campaign reporting.