Career guide
Influencer Marketing Manager Job Description: Templates and Duties
An influencer marketing manager job description should say which platforms and creator tiers the program covers, the budget, whether the role manages an agency or a team, how creators are found and paid, and how success is measured. Below are templates for brand-side, agency and coordinator roles, duties by level, and what to check in a posting before you apply.
Key takeaways
- An influencer marketing manager job description should name the platforms, creator tiers, budget, team or agency, and the measures of success.
- Brand-side roles own one creator program end to end; agency roles run programs for several clients and add client reporting.
- Disclosure is part of the job: the FTC's endorsement rules say a material connection between a creator and a brand must be disclosed clearly and conspicuously.
- Coordinator postings focus on outreach, contracts, shipping product and tracking posts; manager postings own strategy, budget and results.
- When applying, show a program you ran with the creators you chose, what they made and what it did for the business.
Download all 3 templates (Word) Opens in Google Docs too.
The influencer marketing manager guide explains the role itself. This page gives you job description templates for brand-side, agency and coordinator roles, and a checklist for reading one.
What should an influencer marketing manager job description include?
- Platforms. Instagram, TikTok, YouTube, LinkedIn, Twitch, podcasts.
- Creator tiers. Nano and micro creators, macro creators, celebrities, or a mix.
- Program type. Gifting, paid partnerships, affiliate or ambassador programs, UGC for ads.
- Budget. Even a range helps candidates judge the job.
- Team. An agency, a coordinator, freelancers or no one.
- Measures. Reach, engagement, content for paid ads, sales through codes or links, new customers.
- Rules. Who owns contracts, usage rights and disclosure checks.
Template: brand-side influencer marketing manager
Job title: Influencer Marketing Manager About [Company] [Two sentences: what you sell, who buys it, and what creators do for the brand today.] About the role You'll own our creator program across [TikTok / Instagram / YouTube], from finding creators to measuring results. You'll manage [budget] a year, [a coordinator / our influencer agency] and report to [Director of Brand / Head of Social]. What you'll do - Set the creator strategy by goal: awareness, content for ads, sales. - Find, vet and sign creators who fit the brand and its audience. - Negotiate fees, deliverables, timing and usage rights. - Write creator briefs and review content before it goes live. - Make sure every partnership is properly disclosed. - Run [gifting / affiliate / ambassador] programs with [tools]. - Work with paid social to turn creator content into ads. - Report results and what you learned each [month / campaign]. What you'll bring - [X]+ years running creator or influencer programs. - Relationships with creators in [category], or a clear way of finding them. - Experience with contracts, usage rights and disclosure. - Comfort with numbers: cost per post, engagement, attributed sales. How we'll measure success - [Number] active creators posting each [month] - [Engagement / views] at or under [cost] - [Sales / new customers] from creator links and codes - [Number] creator assets used in paid ads Pay and benefits [Salary range], [benefits], [location / hybrid / remote].
Template: agency influencer marketing manager
Job title: Influencer Marketing Manager, [Agency name] About the role You'll lead creator campaigns for [number] clients in [categories], from proposal to wrap report. You'll manage [coordinators] and work with account and paid social teams. What you'll do - Build campaign proposals and creator shortlists for clients. - Negotiate with creators and their managers within client budgets. - Run campaigns: briefs, approvals, posting schedule, disclosure checks. - Present wrap reports with results and recommendations. - Track time and scope against each client's agreement.
Agency influencer roles cover more brands and categories, with client approvals in the loop. See in-house vs agency marketing and billable hours for how that changes the day.
Template: influencer marketing coordinator
Job title: Influencer Marketing Coordinator What you'll do - Research creators and build shortlists. - Send outreach and follow up. - Ship product and track gifting. - Send contracts and briefs, chase approvals and track posts. - Collect results and build reports. What you'll bring - Strong organization and follow-through. - Knowledge of [platforms] and the creators in [category]. - Clear, friendly writing.
How do the duties change by level?
| Level | Typical title | What they own |
|---|---|---|
| Entry | Coordinator, associate | Outreach, gifting, tracking, reporting |
| Mid | Specialist, senior coordinator | Campaigns within a plan, creator relationships |
| Manager | Influencer marketing manager | Strategy, budget, contracts, results |
| Senior | Senior manager, head of creator partnerships | The program across products or markets, the team, the agency |
What rules should the posting mention?
Any creator program has to handle disclosure. The FTC’s endorsement rules say that when a creator has a material connection to the brand that the audience wouldn’t expect, it must be disclosed clearly and conspicuously, and free or discounted products count as a connection. A good posting says who checks this. The influencer marketing manager guide covers the rules in more depth.
What red flags should you look for in a posting?
- "Grow our following” with no budget. Usually unpaid gifting with high expectations.
- No word on contracts or usage rights. You may end up sorting legal questions alone.
- Sales targets with no tracking. Ask how they attribute sales to creators.
- Everything at once. Influencer, social, community and content in one role is a lot.
How do you use the job description when applying?
Find what the program is for (awareness, content or sales) and lead with a program you ran for the same goal: who you picked and why, what they made, and what it did. Use real numbers where you can and [placeholders] where you can’t share them.
Talk about creators the way you actually work with them. Hiring managers want to know you’re someone creators like working with, and that comes through in your own voice far more than in a list of platforms.
Prepare with our influencer marketing interview questions, and see influencer marketing jobs for where these roles are posted. Recon can tailor your resume to a posting line by line, without inventing anything.
FAQ
What does an influencer marketing manager do?
Runs a brand’s creator program: strategy, finding creators, contracts, briefs, approvals, disclosure and results. The influencer marketing manager guide covers it in detail.
What’s the difference between an influencer marketing manager and a social media manager?
A social media manager runs the brand’s own accounts. An influencer marketing manager works with other people’s accounts: creators who post about the brand.
Does an influencer marketing manager negotiate contracts?
Usually, yes: fees, deliverables, timing, exclusivity and usage rights, often with legal reviewing the final contract.
What metrics should an influencer job description list?
Ones that match the program’s goal: reach and engagement for awareness, usable assets for content programs, attributed sales and new customers for sales programs.
Do influencer marketing managers work with UGC creators?
Often. Many programs mix influencer posts with UGC creators who make content for the brand’s own ads.