Career guide
Growth Marketing Manager Job Description: Templates for Apps, B2B and Ecommerce
A growth marketing manager job description should name the growth numbers the person owns, the parts of the funnel they can change, the budget and the people they work with, especially product, data and engineering. Most growth roles run a steady stream of experiments across acquisition, activation and retention. Below are templates for consumer apps, B2B software and ecommerce, plus a senior version.
Key takeaways
- A growth marketing manager job description should name the metrics the role owns, the funnel stages it can change and the product, data and engineering support it gets.
- Growth marketing manager roles at consumer apps focus on installs, activation and retention, while B2B roles focus on sign-ups, product-qualified leads and conversion to paid.
- A growth posting that is almost entirely paid media is usually a performance marketing role with a growth title.
- The most useful question to ask about a growth role is whether the manager can ship changes to sign-up and onboarding, or only to ads and emails.
- Growth marketing managers are usually measured on a primary metric, such as activated users or paid conversions, and on the cost and payback of acquiring them.
Download all 4 templates (Word) Opens in Google Docs too.
Our growth marketing manager guide covers what the job is, how it differs from performance and lifecycle marketing, and how to get into it. This page is about the posting: templates by business type, and how to read what a growth job description is really asking for.
What does a growth marketing manager job description include?
A growth marketing manager job description says which numbers the person owns, which parts of the funnel they can change, what budget and tools they have, and who they work with. The last part matters most, because growth work often needs product and engineering time.
| Section | What a strong posting says | What it tells a candidate |
|---|---|---|
| The metric | Activated users, paid conversions, revenue, retention | What you’ll be judged on |
| The funnel scope | Acquisition only, or also sign-up, onboarding and retention | How broad the job is |
| Experiment support | Access to engineering, data, design | Whether you can ship tests beyond ads |
| Budget and channels | Paid, referral, SEO, lifecycle, partnerships | Where your levers are |
| Reporting line | Head of growth, CMO, VP of product | Marketing-led or product-led growth |
If you’re hiring, name the primary metric in the first paragraph. If you’re applying, find the funnel scope line first: it’s the biggest difference between growth jobs.
Consumer app growth marketing manager job description template
Use this for a mobile app or consumer subscription. Replace the [brackets] and cut what doesn’t apply.
Job title: Growth Marketing Manager, [Acquisition / Activation / Consumer] About [Company] [Two sentences: what the app does, for whom, and where growth is today.] About the role You'll own [new activated users / paid subscribers] and run experiments across acquisition, onboarding and early retention. You'll report to [Head of Growth] and work with product, data, design and [an agency]. What you'll do - Own a growth model for [metric] and the experiment backlog that moves it. - Run acquisition across [Apple Search Ads / Meta / TikTok / Google App campaigns / referral] within a budget of [range]. - Design onboarding and paywall tests with product and engineering. - Work with lifecycle on push, email and in-app messages for new users. - Read test results with data, decide what to scale, and write up what you learned. - Report weekly on [installs, activation rate, trial-to-paid conversion, cost per activated user]. What you'll bring - [3-5] years in growth, performance or lifecycle marketing at an app or subscription business. - Experiments you designed and called, with results you can explain. - Comfort with [Amplitude / Mixpanel / GA4] and basic SQL or a willingness to learn it. - Experience working with product and engineering on shipped changes. How we'll measure success - [Activated users per month] - [Cost per activated user or payback period] - [Experiment velocity: tests shipped per month] Pay and benefits [Salary range], [equity], [benefits], [location / hybrid / remote].
B2B growth marketing manager job description template
Use this for software with a free trial or free plan, where marketing and product share the sign-up flow.
Job title: Growth Marketing Manager, [Self-Serve / Product-Led Growth] About the role You'll own [self-serve sign-ups and conversion to paid] for [product]. You'll report to [Head of Growth / VP Marketing] and work with product, sales and marketing operations. What you'll do - Run acquisition through [paid search, SEO, content, partnerships, review sites]. - Test pricing page, sign-up and trial onboarding changes with product. - Build in-product and email nudges that move trial users to [activation milestone]. - Define and track product-qualified leads with sales and operations. - Report on sign-ups, activation, trial-to-paid conversion and cost per paid account. What you'll bring - [3-5] years in B2B growth, demand generation or product marketing. - Experience with [HubSpot / Marketo], [Amplitude / Mixpanel / Pendo] and your web experimentation tool. - An understanding of how a free trial turns into revenue.
Ecommerce growth marketing manager job description template
Use this for a direct-to-consumer brand where “growth” means new customers and repeat purchase.
Job title: Growth Marketing Manager, [Ecommerce / DTC] What you'll do - Own new customer acquisition and first-to-second purchase rate. - Run and test paid social, search, affiliates and [influencer / referral] programs. - Work with ecommerce on landing pages, offers and checkout tests. - Partner with CRM on welcome and post-purchase flows. - Report on new customers, cost per acquisition, return on ad spend and repeat rate.
Senior growth marketing manager or head of growth template
A senior role sets the growth strategy, owns the model and the budget, and often leads a small team. Add these lines to any template above.
What you'll do (senior) - Build and own the growth model and yearly targets with [the CEO / CMO / product leadership]. - Set the experiment roadmap across acquisition, activation, retention and referral. - Manage a budget of [range] and a team of [number] across [paid, lifecycle, analytics]. - Agree engineering and design capacity for growth work each quarter. - Present results and learnings to leadership and the board. What you'll bring (senior) - [6+] years in growth with at least one metric you grew meaningfully and can explain. - Experience managing people and agencies.
For a seat at the leadership table, see chief growth officer.
What does growth posting jargon mean?
Growth job descriptions use their own shorthand. Here’s what the common terms usually mean in a posting.
| Term in the posting | What it usually means |
|---|---|
| North star metric | The one number the company treats as its main measure of growth |
| Activation | A new user reaching the first moment of real value, such as a first project or first order |
| CAC and payback | Cost to acquire a customer, and how many months until they’ve paid it back |
| LTV | The revenue a customer brings over their lifetime, used to decide how much to spend acquiring them |
| Experiment velocity | How many tests the team ships and reads each month |
| Product-led growth | Users can sign up and get value without talking to sales |
| Full funnel | Acquisition through retention, not only paid ads |
If a posting uses a term and doesn’t define the number behind it, ask what the current figure is. It tells you where the team is starting from.
What should you ask about a growth marketing manager job?
The most useful questions are about what you’ll be allowed to change. Growth managers who can only touch ads and emails have a narrower job than the title suggests.
- “Can growth ship changes to sign-up, onboarding or pricing, or does that sit with product?”
- “How much engineering and design time does growth get each quarter?”
- “Who owns the data, and can I query it myself?”
- “What’s the primary metric, and where is it today?”
- “What were the last three experiments, and what did you learn?”
These questions also show the interviewer how you think, which is part of what they’re hiring for. More are in questions to ask the hiring manager.
How do you use the job description when applying?
Use the posting’s metric and funnel scope as the frame for your resume. Lead with the experiments and results that match the stage the role owns.
- Find the primary metric and put your closest result in your summary.
- Match the funnel stage. If the role owns activation, lead with onboarding or lifecycle tests, not ad results.
- Show the method, not just the outcome: what you tested, how you read it and what you did next.
- Prepare two experiment stories for the interview, including one that failed and what you learned.
Tell those stories the way you’d explain them to a colleague over coffee, in your own words and with your own reasoning. A growth interviewer wants to hear how you think, and that comes through best when it’s not rehearsed. The growth marketing interview questions page covers what you’ll be asked. Recon can match your resume to the posting line by line, using only facts already on your resume.
Some states now require pay ranges in job postings, and Virginia and Maine added the rule in 2026 (Cooley’s summary of new state pay transparency laws). If you’re hiring, check the rules where the role is based.
FAQ
What qualifications does a growth marketing manager need?
Postings usually ask for several years in growth, performance, lifecycle or product marketing, plus experience running experiments and working with data. Results you can explain matter more than a specific degree. Basic SQL or analytics tool skills are increasingly expected.
Is a growth marketing manager the same as a performance marketing manager?
Not quite. A performance marketing manager focuses on paid acquisition. A growth marketing manager owns a broader metric and works across acquisition, activation and retention, often with product. See performance marketing manager for the paid-focused role.
Who does a growth marketing manager report to?
Usually a head of growth, a VP of marketing or a CMO. At product-led companies, growth sometimes reports into product. The reporting line tells you whether the role leans toward marketing channels or product changes.
What tools does a growth marketing manager use?
Commonly an analytics or product analytics tool such as GA4, Amplitude or Mixpanel, ad platforms, an email or lifecycle platform, and an experimentation tool. Many teams also expect comfort with spreadsheets and some SQL.
Do growth marketing managers manage people?
Mid-level growth managers often work alone or with an agency, coordinating with product and data. Senior managers and heads of growth usually lead a small team across paid, lifecycle and analytics.