Marketing Salary Lookup by State (BLS Data)

Look up a salary

Which occupation should I pick?

Pick the group your job is counted in, which isn’t always the one with your title in it. BLS publishes occupations, not job titles:

• Marketing managers covers managers, directors, heads of marketing, VPs and brand managers.
• Market research analysts and marketing specialists covers most coordinator, specialist, analyst, SEO, social and digital roles.
• Writers and authors covers copywriters.
• Art directors covers creative directors.

Each salary page explains where its title sits.

How to read the result

The median is the middle: half of people in that occupation and state earn more, half less. Your own figure depends on level, industry and company. A first job usually sits well below the median, a senior role above it. Treat the number as a starting point for your own research, and pair it with the posting’s range when there is one.

Some states are missing for some occupations. BLS leaves a figure out when too few people were surveyed for it to be reliable.

The figures are base pay, not total pay: they don’t include year-end bonuses, equity or benefits. And they cover employees, not freelancers.

FAQ

How current is this data?

It’s from the BLS Occupational Employment and Wage Statistics May 2025 survey, the latest published. BLS releases a new survey each spring.

Why is my state’s figure so different from the national one?

Mostly cost of living and where the employers are. States with big metros and company headquarters pay more.

Can I use this in a salary negotiation?

Yes, as a reference point, especially when the posting has no range. Our salary negotiation guide covers how.

Where can I see marketing manager salary by state in one table?

The marketing manager salary page lists the median for every state BLS publishes, highest first. Most of our salary pages have the same state table for their occupation.