# Resume Keyword Scanner for Marketing Jobs > Paste the job posting and your resume, and the scanner lists the marketing skills, tools, channels and metrics the posting names that your resume is missing, plus the phrases the posting repeats. It's free, needs no sign-up, and runs in your browser, so your resume isn't uploaded anywhere. Canonical: https://knowtheroom.ai/tools/resume-keyword-scanner/ Published by the Know the Room team (https://knowtheroom.ai/authors/know-the-room-team/). Updated 2026-10-24. ## Key takeaways - A resume keyword scanner compares the words in a job posting with the words in your resume and shows what the posting asks for that your resume doesn't say. - The most useful keywords are the exact phrases a posting uses for skills, tools and channels, such as "lifecycle marketing" or "Google Analytics". - Add a missing keyword only where it's true, ideally in a bullet that shows you doing it, because every keyword on a resume is something you may be asked about. - A match percentage is a guide, not a pass mark: a resume that covers the posting's most repeated terms with real results is stronger than one that lists every term. - This scanner runs entirely in your browser, so neither the posting nor your resume is sent or stored anywhere. ## Scan your resume ## How does the resume keyword scanner work? The scanner looks for about 160 marketing skills, tools, channels and metrics in the job posting, then checks which of them your resume mentions. It also lists two- and three-word phrases the posting repeats that aren't on its list, because a phrase a hiring team writes twice is usually one they care about. It counts variants as the same thing: "SEO" and "search engine optimization", "A/B testing" and "experimentation", "Meta Ads" and "Facebook Ads". Short acronyms that are also ordinary words, like "PR", only match when they're written in capitals. Everything runs in your browser. Nothing you paste is uploaded, saved or seen by us. ## How do you use the results? Start with the missing terms the posting repeats most, marked with a count. For each one, ask a simple question: have I done this? If you have, put it where a reader will see it working. | Where the keyword goes | When to use it | Example | |---|---|---| | A bullet with a result | You did the work and can show what happened | "Ran [number] A/B tests on landing pages, lifting conversion rate by [X]%" | | Your summary | It's central to the role and to your experience | "Lifecycle marketer with [X] years in email and SMS for DTC brands" | | Your skills line | Tools and platforms you've used | "HubSpot, Klaviyo, Google Analytics 4, Looker" | | Nowhere | You haven't done it | Talk about how you'd learn it, if it comes up in the interview | Use the posting's own wording where it's honest. If the posting says "lifecycle marketing" and your resume says "email campaigns", the first phrase is the one a recruiter is scanning for. Then read the line back and make sure it still sounds like you, not like the posting; you want a recruiter to see the match and a hiring manager to hear a real person. If a long list of missing terms makes the job feel out of reach, look at what the posting repeats. Postings mix must-haves with wish lists, and most hires don't tick every box. ## What is a good resume keyword match score? There isn't an official one. The percentage shows how many of the posting's marketing terms appear on your resume, which is useful for comparing drafts, not for deciding whether to apply. A resume that covers the terms the posting repeats, each backed by a result, will read better than one that lists every term once. Aim to close the gaps you honestly can, then stop. Chasing 100% usually means adding words you can't back up. ## Do applicant tracking systems scan for keywords? Applicant tracking systems store and organize applications, and many let recruiters search or filter them by keywords, skills and job titles. That's why the posting's own phrases matter: a recruiter searching for "paid social" may not find "Facebook ads". Systems and settings differ by employer, so no outside tool can tell you exactly how one company's system will rank you. What you can control is clarity: standard section headings, the posting's words where they're true, and a file format the posting asks for. ## What should you do after the scan? Rewrite two or three bullets so they use the posting's phrases and show a result, update your summary, and scan again. Our [marketing resume keywords guide](/career-guides/marketing-resume-keywords/) lists keywords by role, and the [marketing resume guide](/career-guides/marketing-resume/) covers structure and bullets. If you'd like help with the rewrites, Recon tailors your resume to a specific posting line by line, and leaves a [placeholder] where a stronger line needs a fact only you know rather than inventing one. ## FAQ ### Is this resume scanner free? Yes. It's free, needs no account, and has no limit on how many postings you scan. ### Does the scanner store my resume? No. The scan runs in your browser and nothing is sent to a server. Close the page and it's gone. ### Can I paste a PDF resume? Paste the text. Open your PDF or Word file, select all, copy and paste it in. If your resume uses columns, the text may come out in an odd order, which doesn't affect the scan. ### Does it work for jobs outside marketing? It's built for marketing, communications and creative roles, so its term list is marketing skills, tools and metrics. The "phrases the posting repeats" list works for any job. ### Should I copy the job description into my resume? No. Use the posting's words for things you've really done, in your own sentences. Pasting the posting in, even in hidden text, is easy for a recruiter to spot and leaves you with claims you can't discuss. ### How many keywords should a resume have? There's no set number. Cover the skills, tools and channels the posting repeats that you have real experience with, and put the most important ones in bullets with results, not only in a skills list. ## More on Resumes and LinkedIn - [Marketing resume](https://knowtheroom.ai/career-guides/marketing-resume.md) - [Resume summary examples](https://knowtheroom.ai/career-guides/resume-summary-examples.md) - [Resume objective examples](https://knowtheroom.ai/career-guides/resume-objective-examples.md) - [LinkedIn headline examples](https://knowtheroom.ai/career-guides/linkedin-headline-examples.md) - [LinkedIn summary examples](https://knowtheroom.ai/career-guides/linkedin-summary-examples.md) - [Personal brand statement](https://knowtheroom.ai/career-guides/personal-brand-statement.md) - [Marketing portfolio](https://knowtheroom.ai/career-guides/marketing-portfolio.md) - [Marketing resume keywords](https://knowtheroom.ai/career-guides/marketing-resume-keywords.md) - [Marketing manager resume](https://knowtheroom.ai/career-guides/marketing-manager-resume.md) - [Brand ambassador resume](https://knowtheroom.ai/career-guides/brand-ambassador-resume.md) - [Marketing specialist resume](https://knowtheroom.ai/career-guides/marketing-specialist-resume.md) - [Marketing director resume](https://knowtheroom.ai/career-guides/marketing-director-resume.md) - [LinkedIn content creator](https://knowtheroom.ai/career-guides/linkedin-content-creator.md)