# LinkedIn Summary Examples for Marketers (About Section Templates) > A strong LinkedIn summary opens with who you are and what you do best in two lines, then backs it with two or three results, says what kind of work you want next and ends with how to reach you. Write it in the first person, like you'd talk. Canonical: https://knowtheroom.ai/career-guides/linkedin-summary-examples/ Published by the Know the Room team (https://knowtheroom.ai/authors/know-the-room-team/). Updated 2026-10-24. ## Key takeaways - A LinkedIn summary is the About section of your profile, written in the first person about what you do and what you want next. - The first two lines of a LinkedIn About section matter most, because they're all people see before "see more". - A strong LinkedIn summary has four parts: a hook, two or three results, how you work, and what you want next with how to reach you. - Write your LinkedIn About section in the first person, since third person reads like a conference bio. - Your LinkedIn headline, About section and elevator pitch should say the same core thing at different lengths. ## What is a LinkedIn summary? Your LinkedIn summary is the About section near the top of your profile: a few short paragraphs, in your own voice, about what you do and what you want next. "LinkedIn summary" is the old name; LinkedIn now calls the section About, but people search for both. It's different from a resume summary. A resume summary is two clipped lines aimed at one job. The About section is longer, written in the first person, and read by everyone who lands on your profile: recruiters, hiring managers, people you've messaged, people you'll meet next week. ## Why does the LinkedIn About section matter? It's where someone who clicked on your profile decides whether to keep reading, reply to your message or reach out. Your headline gets them to the profile; the About section gives them a reason to act. It also helps you get found. Recruiters search LinkedIn by title and skill, and the words in your About section can match those searches as well as your headline and experience can. Use the terms the jobs you want actually use. ## How should you structure a LinkedIn summary? Use four short parts: a hook, your proof, what you want, and how to reach you. Most good About sections are three to five short paragraphs. 1. **The opening (two lines).** Who you are and what you do best. LinkedIn shows only the first few lines before "see more", so this part has to work on its own. 2. **Proof (two or three results).** What you've done and what changed. A short list works well here. Use numbers you can stand behind, written as a before and after ("from [x] to [y] in [period]"), and say what the number meant for the business. 3. **How you work or what you care about.** One paragraph that sounds like you: the kind of problems you like, the way you run a team, the thing colleagues come to you for. 4. **What you want next and how to reach you.** The role or kind of work you're open to, and an email or "message me here". ```text I'm a [title] who [what you do best, for whom]. For the last [x] years I've [the through-line of your work]. A few things I'm proud of: • [Result 1: what you did and what changed] • [Result 2] • [Result 3] [One paragraph on how you work, what you care about, or the kind of problem you like.] I'm currently [open to / focused on] [kind of role or work]. The best way to reach me is [email or "a message here"]. ``` ## LinkedIn summary examples by career level These use [placeholders] for your own facts. Read each one aloud; it should sound like you talking, not a press release. Change the phrasing, add a detail only you would mention, keep your quirks. People reading your profile are deciding whether they'd like to work with you, so let them meet you. ### Student or recent graduate ```text I'm a marketing graduate from [University] who likes making things people actually stop scrolling for. Over [x] internships I've run social for [Company], built the content calendar for a [x]-person team at [Company], and started a short-video series for [student organization] that took our Instagram from [x] to [y] followers. I'm happiest when I can test an idea quickly, look at what worked and do more of it. I'm comfortable in Canva, CapCut, Meta Business Suite and Google Analytics, and I'm learning [skill]. I'm looking for a social media or marketing coordinator role starting [month]. If you're hiring, or happy to share advice, send me a message. ``` ### Marketing manager ```text I'm a lifecycle marketing manager who turns sign-ups into customers who stay. For [x] years I've run email, push and in-app programs at subscription companies, most recently at [Company], where I: • Rebuilt the onboarding journey and lifted [activation / trial conversion] from [x]% to [y]% • Set up a testing program the team now runs every week • Cut [x] legacy campaigns down to [x] that are easier to maintain and perform better I like the unglamorous part: clean segments, clear naming, tests with a real hypothesis. I work closely with product and data, and I'd rather ship a small test this week than a big plan next quarter. I'm open to senior lifecycle and CRM roles at [type of company]. Message me here or email [address]. ``` ### Director or VP ```text I lead marketing teams at B2B software companies between [stage] and [stage], usually at the point where founder-led marketing stops scaling. At [Company] I built the team from [x] to [x] people and grew marketing-sourced pipeline from [x] to [y] in [period]. Before that, at [Company], I [result]. What I'm known for: a plan the sales team believes in, reporting that matches finance's numbers, and managers who go on to run teams of their own. I'm interested in VP and head of marketing roles at [type of company]. The best way to reach me is [email]. ``` ### CMO ```text I've spent [x] years building consumer brands, the last [x] as CMO of [Company], where we [the big change: relaunch, IPO, new category, turnaround]. I believe great brands are built on one clear idea, repeated with discipline, and measured honestly. My teams have [result] and [result], and I report marketing's return to the board in terms the CFO signs off on. I also advise [type of companies] on positioning and go-to-market. If that's relevant to you, email me at [address]. ``` ## Short LinkedIn summary examples A short About section of two or three sentences works when you're early in your career, between roles or simply want the headline and experience to do the talking. Keep the same order: who you are, one result, what you want. ```text I'm a social media coordinator who turns product launches into short videos people share. Last year my series for [Company] grew our TikTok from [x] to [y] followers. I'm looking for a social media manager role at a consumer brand. ``` ```text Brand manager in [category], [x] years at [Company] and [Company]. I relaunched [product] and grew its share of [market or retailer] from [x]% to [y]%. Open to senior brand roles; message me here. ``` ```text Content marketer and former [previous career]. I write [type of content] that [result, e.g. brings in sign-ups the sales team follows up]. Portfolio in Featured. ``` ## LinkedIn summary examples by marketing specialty The shape stays the same; the opening line and the results change. Here are openings you can adapt. | Specialty | Opening line to adapt | |---|---| | Brand | I'm a brand manager who makes [category] products people pick on purpose, not on price. | | Social media | I run social for consumer brands, with a focus on short-form video and the creators our audience already follows. | | Product marketing | I'm a product marketer who helps sales teams win against [type of competitor] with positioning they can say in one sentence. | | Performance | I manage paid media for DTC brands and care more about payback than about ROAS screenshots. | | Content and SEO | I build content programs that bring in organic traffic the sales team actually wants. | | PR and comms | I'm a communications lead who gets [industry] companies covered for the right reasons. | | Analytics | I help marketing teams answer "did it work?" with numbers finance agrees with. | ## LinkedIn summary examples for job seekers and career changers When you're job hunting, say so plainly in the last paragraph and name what you're looking for. ### Open to work after a layoff ```text I'm a product marketing manager with [x] years in fintech, most recently at [Company] until the team was cut in [month]. At [Company] I led launches for [product], built the sales enablement program [x] reps used, and ran the win/loss interviews that changed our pricing page. I'm now looking for a PMM role at a [stage or type] company, ideally [remote / in city]. If you know of one, or know someone I should talk to, I'd be grateful for a message. ``` ### Career changer into marketing ```text After [x] years teaching high school English, I'm moving into content marketing, and it's less of a jump than it sounds. I've spent my career explaining hard ideas to audiences who'd rather be elsewhere. Since starting the move I've [completed course or certificate], written [x] pieces for [publication or freelance client], and built a [x]-subscriber newsletter about [topic]. I'm looking for a content marketing or copywriting role, especially in education or learning technology. My portfolio is in the Featured section; I'd love to hear from you. ``` ## What makes a LinkedIn summary weak? Weak About sections are vague, long, or written for nobody in particular. Each one has a quick fix. - **An opening that says nothing.** "I am a passionate, results-driven marketing professional" uses the lines everyone sees on a sentence no one remembers. - **Third person.** "Jane is a strategic leader" reads like a speaker bio. Use "I". - **A copy of your resume.** The About section should add a voice and a direction, not repeat your job bullets. - **No results.** Two or three specific outcomes do more than a paragraph of skills. - **No ask.** If you want recruiters to contact you, say what you're open to and how to reach you. - **Too long.** Use what you need, not the whole limit. Four short paragraphs usually beat ten. If you only have ten minutes today, rewrite the first two lines. They're what most people see, and a rough draft is better than the default. ## How do you write a LinkedIn company page summary? A company page About section says what the company does, for whom and why it's different in the first line, then adds proof, a line on the team and what followers will get. It's often the marketing team's job to write it, and the same rules apply: plain words, specific claims, no slogans. ```text [Company] makes [product] for [customer]. We help [customer] [the outcome] without [the usual problem]. Founded in [year] and based in [city], we work with [type of customers]. Our team of [x] [one line on what makes the team different]. Follow us for [what you post: product updates, research, hiring news]. We're hiring: [careers link]. ``` ## How do the headline, About section and pitch fit together? They should all say the same core thing at different lengths. Your [LinkedIn headline](/career-guides/linkedin-headline-examples/) is the one-line version, the About section is the written long form, and your [elevator pitch](/guides/elevator-pitch/) is the spoken version. The easiest way to keep them consistent is to write a short [personal brand statement](/career-guides/personal-brand-statement/) first, then build each one from it. If someone reads your profile after you've [messaged them as a recruiter](/guides/how-to-message-a-recruiter-on-linkedin/) or asked for a referral, what they read should match what you wrote. Recon drafts the connection note, LinkedIn message, email and follow-up for each person you want to reach, built on a fact about their company and the strongest overlap between your resume and the role, so the note and your profile tell the same story. ## FAQ ### How long should a LinkedIn summary be? Three to five short paragraphs is enough for most marketers. LinkedIn allows much more, but the opening lines do most of the work because they're all people see before clicking "see more". ### Should a LinkedIn summary be in the first or third person? First person. It's your profile and people expect to hear from you. Third person reads like a conference bio and puts distance between you and the reader. ### What should I put in the first two lines of my LinkedIn About section? Who you are and what you do best, with enough specificity that a recruiter knows whether to keep reading. Your title, your specialty and the kind of company or audience you work with. ### Should I say I'm looking for a job in my LinkedIn summary? If you're unemployed or openly looking, yes: say what kind of role you want in the last paragraph. If you're employed and searching quietly, describe the work you want to do more of instead and leave out the job search. ### How do I write a LinkedIn summary with no experience? Lead with the job you're aiming for, then the closest things you've done: internships, class projects, a side project, freelance or volunteer work. Everyone starts here, and recruiters hiring juniors expect it. One real result from any of those beats a list of skills. The student or recent graduate example on this page follows this shape. ### Can I use emoji or bullet points in my LinkedIn summary? Bullet points help for results; LinkedIn doesn't format lists, so type a bullet character at the start of each line. Emoji are a style choice; a few can work for social roles, but they rarely help in a senior or B2B profile. ## More on Resumes and LinkedIn - [Marketing resume](https://knowtheroom.ai/career-guides/marketing-resume.md) - [Resume summary examples](https://knowtheroom.ai/career-guides/resume-summary-examples.md) - [Resume objective examples](https://knowtheroom.ai/career-guides/resume-objective-examples.md) - [LinkedIn headline examples](https://knowtheroom.ai/career-guides/linkedin-headline-examples.md) - [Personal brand statement](https://knowtheroom.ai/career-guides/personal-brand-statement.md) - [Marketing portfolio](https://knowtheroom.ai/career-guides/marketing-portfolio.md) - [Marketing resume keywords](https://knowtheroom.ai/career-guides/marketing-resume-keywords.md) - [Marketing manager resume](https://knowtheroom.ai/career-guides/marketing-manager-resume.md) - [Brand ambassador resume](https://knowtheroom.ai/career-guides/brand-ambassador-resume.md) - [Marketing specialist resume](https://knowtheroom.ai/career-guides/marketing-specialist-resume.md) - [Marketing director resume](https://knowtheroom.ai/career-guides/marketing-director-resume.md) - [Resume keyword scanner](https://knowtheroom.ai/tools/resume-keyword-scanner.md) - [LinkedIn content creator](https://knowtheroom.ai/career-guides/linkedin-content-creator.md)