# Entry-Level Marketing Jobs: Titles, Skills and How to Get Hired

> The most common entry-level marketing jobs are marketing coordinator, marketing assistant, social media coordinator, content coordinator, SEO or paid media specialist, PR coordinator and marketing analyst. You get hired by showing you can already do a slice of the work, with a small portfolio, a side project or results from an internship.

Canonical: https://knowtheroom.ai/career-guides/entry-level-marketing-jobs/  
Published by the Know the Room team (https://knowtheroom.ai/authors/know-the-room-team/). Updated 2026-10-24.

## Key takeaways

- The most common entry-level marketing jobs are marketing coordinator, marketing assistant, social media coordinator, content coordinator, SEO or paid media specialist, PR coordinator and marketing analyst.
- Hiring managers for entry-level marketing jobs look for clear writing, organization, comfort with spreadsheets and one skill you can prove with real work.
- Without experience, the fastest way into marketing is a small real project written up in a one-page portfolio.
- Remote entry-level marketing jobs exist but draw far more applicants, so a local or hybrid role is often the easier first step.
- Be wary of "entry-level marketing" postings that are really commission-only or door-to-door sales jobs.

## What entry-level marketing jobs are there?

Entry-level roles fall into two groups: generalist jobs that support a whole team, and specialist jobs tied to one channel. Generalist roles teach you how a marketing team runs. Specialist roles build a skill you can show on a resume sooner.

| Title | What you'd do | Good fit if you |
|---|---|---|
| Marketing coordinator | Keep campaigns on schedule, manage assets, brief agencies, pull reports | Are organized and like seeing the whole picture |
| Marketing assistant | Support the team with admin, research, content and events | Want a broad first look at marketing |
| Social media coordinator | Schedule posts, reply to comments, track performance, help with creators | Already understand how each platform works |
| Content coordinator or writer | Write and edit blog posts, emails and social copy; keep the content calendar | Write clearly and quickly |
| SEO specialist | Research keywords, fix site issues, brief writers, track rankings | Like puzzles and spreadsheets |
| Paid media or PPC specialist | Build and adjust ads on Google, Meta and other platforms against a budget | Are comfortable with numbers and testing |
| Email marketing specialist | Build emails, segment lists, run tests, report on results | Like a mix of writing and data |
| PR or communications coordinator | Build media lists, draft releases, track coverage | Write well and enjoy pitching |
| Marketing analyst | Report on campaign results, build dashboards, run analyses | Know Excel or SQL and like explaining numbers |
| Brand or marketing associate | Support brand managers on launches, research and agency work | Want a route into brand management |

Titles vary by company. A "marketing specialist" at one company is a coordinator at another, so read the job description, not the title.

If you want an entry-level digital marketing job specifically, look at the SEO, paid media, email and social roles, and at "digital marketing specialist" or "digital marketing associate" titles. The [digital marketing specialist](/career-guides/digital-marketing-specialist/) guide covers that role in detail.

## What skills do entry-level marketing jobs need?

Hiring managers look for a few basics and one skill you can prove. The basics are clear writing, organization, comfort with spreadsheets and the ability to take feedback.

The provable skill depends on the role:

- **Social:** a record of growing an account, even a small one, and an eye for what works on each platform.
- **Content:** writing samples. Two or three good pieces beat ten average ones.
- **SEO and paid media:** a site or campaign you worked on, plus the tools: Google Analytics, Google Search Console, and Google Ads or Meta Ads Manager.
- **Analytics:** a small analysis you did yourself, in Excel, Google Sheets or SQL, with a clear conclusion.
- **PR:** writing samples and a sense of what makes a story newsworthy.

Free certificates from Google, HubSpot and Meta help show you've learned a tool, but they don't replace work you can point to.

## How do you get an entry-level marketing job with no experience?

Make your own experience, then show it. Hiring managers for junior roles know you haven't done the job before, so no experience isn't the obstacle it feels like; they want proof you can learn it quickly, and that's something you can build.

1. **Pick one area.** Applying to everything makes your resume vague. Choose the one or two roles above that fit you best.
2. **Do a small real project.** Run social for a local business or a club. Start a newsletter. Build a simple site and get it ranking for something. Run a $50 ad test. Write up what you did and what happened.
3. **Build a one-page portfolio.** A short page or PDF with two or three projects, each with the goal, what you did and the result.
4. **Tailor each application.** Match your resume to the words in the posting where they're true, and write a short cover letter that shows you looked at the company. Our [entry-level marketing resume](/career-guides/entry-level-marketing-resume/) and [entry-level marketing cover letter](/cover-letters/entry-level-marketing/) guides have examples.
5. **Research before the interview.** Know the company's channels, its recent campaigns and its competitors. Junior candidates who've clearly looked stand out. See [how to research a company before an interview](/guides/how-to-research-a-company-before-an-interview/).

In the cover letter and the interview, use your own words. A first-job candidate who sounds like a real, curious person is easier to picture on the team than one reciting phrases from a template; managers are hiring all of you, not only your resume.

## Where do you find entry-level marketing jobs?

Look in more than one place, and go direct where you can.

- **Job boards:** LinkedIn, Indeed and Handshake (for students and recent graduates), filtered by "entry level" or "associate".
- **Company career pages:** brands you like often post junior roles on their own sites first.
- **Agencies:** marketing and media agencies hire a lot of junior people and train them across many clients. It's a fast way to learn.
- **Internships and apprenticeships:** many convert to full-time offers. See the [marketing internship](/career-guides/marketing-internship/) guide.
- **Your network:** tell people what you're looking for. A short, specific message to someone in the role you want often gets a reply.

For jobs near you, set the board's location filter to your city plus a commuting radius, and save the search so new postings come to you. Local agencies and mid-sized companies often hire juniors without posting widely, so check their career pages directly.

## Can you find remote entry-level marketing jobs?

Yes, but they're harder to get than local or hybrid roles, because every remote posting draws applicants from the whole country. Filter for "remote" on job boards, and look at agencies and software companies, which hire remotely more often.

To stand out, show you can work without someone at the next desk: a project you ran on your own, clear written updates, and a short written cover note. If you're open to hybrid, say so; it widens the field a lot for a first job.

## How do you pick between an agency and an in-house job?

Agencies teach you breadth fast; in-house teaches you depth on one brand. At an agency you'll work on several clients, learn quickly and handle a lot of deadlines. In-house you'll learn how a company makes decisions, how budgets work and how marketing connects to sales and product. Both are good starts. Many people do a few years at an agency, then move in-house.

## What do entry-level marketing jobs pay?

It depends on the role and the city, and the more technical or analytical specialist jobs often start higher than general coordinator roles. Our pages on [marketing coordinator salaries](/career-salaries/marketing-coordinator/) and [marketing specialist salaries](/career-salaries/marketing-specialist/) show US government figures by percentile and state; entry-level pay usually sits toward the lower end of those ranges. For analyst roles, see [market research analyst salaries](/career-salaries/market-research-analyst/).

## FAQ

### What is the easiest entry-level marketing job to get?

Marketing coordinator and marketing assistant roles are the most common, so there are more openings. Social media coordinator roles are also common, but competition is high, so a strong account to show helps.

### Do entry-level marketing jobs require a degree?

Many postings ask for one, but plenty of employers will consider a strong portfolio instead. If you don't have a degree, put your projects and results at the top of your resume.

### Why are so many "entry-level marketing" jobs actually sales?

Some companies use "marketing" for commission-only, door-to-door or event sales jobs, because the word draws more applicants. Watch for pay described only as "uncapped earnings", no company name or website, and interviews held as group sessions on the same day. Real marketing jobs describe channels, campaigns or content, and offer a base salary rather than commission alone.

### Should I take an unpaid marketing internship?

Only if you can afford it and the work is real. A paid internship, a freelance project or your own project usually teaches as much and shows the same thing on a resume.

### How do I move up from an entry-level marketing job?

Own a result. Ask to take full responsibility for one channel, campaign or report, and track what changed. It's a reasonable ask once you've learned the basics of the job, often within your first few months. Specific results are what get you promoted or hired at the next level. The [marketing careers](/career-guides/) page shows where each role usually leads.

## More on Getting started in marketing

- [How to get your first marketing job](https://knowtheroom.ai/career-guides/first-marketing-job.md)
- [How to get into marketing](https://knowtheroom.ai/career-guides/how-to-get-into-marketing.md)
- [How to get a marketing internship](https://knowtheroom.ai/career-guides/marketing-internship.md)
- [Entry-level marketing resume](https://knowtheroom.ai/career-guides/entry-level-marketing-resume.md)
- [Entry-level marketing cover letter](https://knowtheroom.ai/cover-letters/entry-level-marketing.md)
- [Marketing internship cover letter](https://knowtheroom.ai/cover-letters/marketing-internship.md)
- [Career change cover letter](https://knowtheroom.ai/cover-letters/career-change.md)
- [How to get a job in digital marketing](https://knowtheroom.ai/career-guides/how-to-get-a-job-in-digital-marketing.md)
- [Marketing internship interview questions](https://knowtheroom.ai/interview-questions/marketing-internship.md)
- [Marketing associate](https://knowtheroom.ai/career-guides/marketing-associate.md)
- [Marketing representative](https://knowtheroom.ai/career-guides/marketing-representative.md)
- [Marketing intern job description](https://knowtheroom.ai/career-guides/marketing-intern-job-description.md)
- [Marketing assistant resume](https://knowtheroom.ai/career-guides/marketing-assistant-resume.md)
- [Marketing intern resume](https://knowtheroom.ai/career-guides/marketing-intern-resume.md)