# Ecommerce Marketing Jobs: The Roles at Online Stores and How to Get One

> Ecommerce marketing jobs drive sales for online stores, direct-to-consumer brands and brands that sell on marketplaces. The main roles are ecommerce marketing manager, performance marketing, email and SMS or lifecycle marketing, marketplace and retail media, conversion rate optimization, SEO and content, and social and creator marketing. They're measured on revenue, conversion rate, average order value, customer acquisition cost and repeat purchases.

Canonical: https://knowtheroom.ai/career-guides/ecommerce-marketing-jobs/  
Published by the Know the Room team (https://knowtheroom.ai/authors/know-the-room-team/). Updated 2026-10-24.

## Key takeaways

- Ecommerce marketing jobs drive online sales for online stores, direct-to-consumer brands and brands selling on marketplaces such as Amazon.
- Ecommerce marketing manager, performance marketing, email and SMS, marketplace and retail media, conversion rate optimization, and SEO are the main ecommerce marketing roles.
- Ecommerce marketers are measured on revenue, conversion rate, average order value, customer acquisition cost and repeat purchase rate.
- Peak sales periods, especially the run-up to Black Friday and the holidays, shape the ecommerce marketing calendar.
- Running a small online store or a client's email and ad accounts is strong proof for a first ecommerce marketing job.

## What is ecommerce marketing?

Ecommerce marketing is the work of bringing shoppers to an online store and turning them into buyers who come back. It covers the whole path: ads and search that bring people in, the product pages and checkout that convert them, and the emails and texts that bring them back. Because every click and order is tracked, ecommerce is one of the most measurable kinds of marketing.

## Who hires ecommerce marketers?

Ecommerce marketers work wherever products are sold online, which today includes most consumer brands.

| Employer | What marketing focuses on | Typical roles |
|---|---|---|
| Direct-to-consumer (DTC) brands | Paid social, email and SMS, creators, the brand's own site | Ecommerce manager, performance, lifecycle, creative strategist |
| Retailers with online stores | Site traffic, promotions, loyalty and online-to-store links | Ecommerce marketing manager, CRM, site merchandising |
| Brands selling on marketplaces | Product listings, marketplace ads and reviews on Amazon and other marketplaces | Marketplace manager, retail media specialist |
| Consumer goods companies | Online sales through retailers' sites and retail media | Ecommerce or digital shelf manager, [shopper marketing](/career-guides/shopper-marketing-manager/) |
| Agencies | Ads, email, SEO and site optimization for many online stores | Paid media, email, CRO and account roles |
| Ecommerce platforms and tools | Marketing to the merchants who use them | [SaaS marketing](/career-guides/saas-marketing-jobs/) roles |

Our guide to [retail marketing jobs](/career-guides/retail-marketing-jobs/) covers the store side of retail.

## What are the main ecommerce marketing jobs?

The main ecommerce marketing jobs are ecommerce marketing manager, performance marketing, email and SMS, marketplace and retail media, conversion rate optimization, SEO and content, and social and creator marketing.

| Job | What you do | Measured on |
|---|---|---|
| Ecommerce marketing manager | Own online revenue: plan promotions, coordinate channels, report results | Revenue, conversion rate, average order value |
| [Performance marketing manager](/career-guides/performance-marketing-manager/) | Paid social, paid search and shopping ads | Return on ad spend, customer acquisition cost |
| [Email marketing](/career-guides/email-marketing-manager/) or [lifecycle](/career-guides/lifecycle-marketing-manager/) manager | Welcome, abandoned cart, post-purchase, win-back and campaign emails and texts | Revenue from email and SMS, repeat purchase rate |
| Marketplace or retail media manager | Listings, ads and reviews on marketplaces and retailers' ad networks | Marketplace sales, ad return |
| [CRO specialist](/career-guides/cro-specialist/) | Test product pages, offers and checkout to lift conversion | Conversion rate, revenue per visitor |
| [SEO](/career-guides/how-to-become-an-seo-specialist/) and content | Category and product page SEO, buying guides, content | Organic traffic and revenue |
| Social and creator marketing | Organic social, [influencer](/career-guides/influencer-marketing-jobs/) and [UGC](/career-guides/ugc-creator/) programs, social shops | Engagement, creator-driven sales |
| [Creative strategist](/career-guides/creative-strategist/) | Decide which ads to make and test, based on performance data | Ad performance, creative win rate |
| [CRM](/career-guides/crm-manager/) and loyalty | Segments, loyalty programs and customer data | Retention, customer lifetime value |

At a small brand, one ecommerce marketer may do most of this list. At a large retailer, each row is its own team.

## What does an ecommerce marketing manager do?

An ecommerce marketing manager owns the plan that turns traffic into online sales, coordinating ads, email, the site and promotions around a revenue target. In a typical week that means planning the next promotion, briefing creative, checking ad and email results, working with merchandising on which products to feature, and reporting what sold and why.

They're usually measured on revenue, conversion rate, average order value and the cost of winning a customer, and they spend a lot of time in analytics and the store's platform.

## What numbers do ecommerce marketers own?

Ecommerce marketers own a short list of numbers that explain how an online store makes money. Being fluent in them is the most useful thing you can bring to an interview.

- **Conversion rate:** the share of visits that end in an order.
- **Average order value (AOV):** how much a typical order is worth.
- **Customer acquisition cost (CAC):** what it costs to win a new customer.
- **Return on ad spend (ROAS):** revenue earned for each dollar of advertising.
- **Repeat purchase rate and customer lifetime value (LTV):** how often customers come back and what they're worth over time.
- **Cart abandonment rate:** the share of shoppers who add to cart but don't buy.

Our [marketing KPIs](/guides/marketing-kpis/) guide defines these and shows how to report them.

## What is the ecommerce marketing calendar like?

The ecommerce calendar builds to peak sales periods, with the biggest one running from late October through Black Friday, Cyber Monday and the holidays. Teams plan promotions, creative and inventory for it months ahead, and the weeks themselves are the busiest of the year. Other peaks depend on the category: back to school, Valentine's Day, Mother's Day, Prime Day and brand anniversaries. Ask how the team staffs peak weeks before you accept a role.

## How do you get a job in ecommerce marketing?

You get into ecommerce marketing by showing you can move a sales number, and ecommerce is unusually good for building that proof on your own. Most of the tools have free tiers or trials.

1. **Run something small.** A small online store, a friend's shop, or a client's email account gives you real revenue, conversion and repeat-purchase numbers to show.
2. **Learn the platforms.** Store platforms, email and SMS tools, ad managers and analytics come up in most postings. Our [marketing skills](/career-guides/marketing-skills/) guide covers which ones to learn first.
3. **Pick a channel to go deep on.** Email and SMS, paid social or CRO are each strong entry points, and each one is hireable on its own.
4. **Study stores you admire.** Sign up for their emails, abandon a cart and note what happens. You'll learn how good lifecycle marketing works and have examples to talk about.
5. **Lead with numbers.** "Built an abandoned cart flow that recovered [X]% of carts" is the kind of line ecommerce hiring managers look for, and small numbers count. Our [marketing resume guide](/career-guides/marketing-resume/) shows how to write it.

If you want a first step today, sign up for the emails of three brands you'd like to work for and abandon a cart at each. In a week, you'll have a real comparison to bring to an interview.

## Tailor your resume to the ecommerce role

Ecommerce postings ask for specific numbers: revenue, conversion, return on ad spend, retention. Recon reads the posting and your resume and suggests rewrites that lead with the numbers this role cares about, using only what's already true on your resume.

## FAQ

### What does an ecommerce marketer do?

An ecommerce marketer brings shoppers to an online store and turns them into repeat buyers, using ads, search, email and SMS, social, marketplaces and site optimization. Their work is measured in sales, conversion and the cost of winning customers.

### Is ecommerce marketing a good career?

It can be. Ecommerce skills are in demand across consumer brands and retailers, results are easy to measure and show, and many roles are remote. Peak seasons are intense, and roles are measured closely against revenue targets.

### What skills do you need for ecommerce marketing?

You need comfort with data and analytics, at least one channel you know well (paid social, search, email and SMS, or SEO), an eye for what makes shoppers buy, and familiarity with store platforms. Writing and testing offers and product pages helps too.

### Are ecommerce marketing jobs remote?

Many are, especially at direct-to-consumer brands and agencies, since the work happens in software. Some roles at retailers and consumer goods companies are hybrid. Our guide to [remote marketing jobs](/career-guides/remote-marketing-jobs/) covers which roles travel best.

### What is the difference between ecommerce marketing and digital marketing?

Digital marketing covers any marketing done online, for any kind of business. Ecommerce marketing is digital marketing focused on selling products online, so it's measured directly in orders and revenue.

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